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Papers tagged with "Marketing"
A Study On Role Of Pricing Strategies In Business Enterprises
Pricing Strategies Refers To Act Or Plan Of Price Fixation Which Varies From Time To Time In Such A Manner He/she May Successfully Achieve The Target Of Profit Maximization Or Sales Maximization. The Core Strategies Of Business Enterprise I...
A STUDY ON ROLE OF PERSONALIZATION IN E-MAIL MARKETING ON CUSTOMER ENGAGEMENT IN INFOGNANA SOLUTIONS, COIMBATORE
This Study Investigates The Part Of Personalization In Dispatch Marketing And Its Effect On Client Engagement, With A Focus On Infognana Results, Coimbatore. Dispatch Marketing Remains A Important Tool Due To Its Direct And Cost-effective N...
A STUDY ON SOCIAL MEDIA EFFECTIVENESS FOR BRAND EQUITY WITH SPECIAL REFERENCE TO INFOGNANA SOLUTIONS, COIMBATORE
Social Media Has Transformed The Way Businesses Interact With Their Consumers, Offering Real-time Engagement And Brand Visibility Across Digital Platforms. It Plays A Critical Role In Enhancing Brand Equity By Fostering Brand Awareness, Loy...
A Study On Brand Awareness
This Research Explores The Extent Of Brand Awareness That Nippon Paint Has Achieved In The Indian Market, Focusing On Consumer Perception, Brand Recall, And Recognition. Using Both Primary And Secondary Data, The Study Examines How Nippon P...
Analysing Customer Satisfaction On Strokx Technologies Kochi
This Study Investigates Customer Satisfaction With Software Solutions Provided By Strokx Technologies, A Kochi-based IT Firm Specializing In CRM, ERP, Web, Mobile, And AI Applications. The Research Aims To Understand How Well These Solution...
A STUDY ON EFFECT OF SOCIAL MEDIA MARKETING TEXTILE INDUSTRY AT HILLSBRO HOMETEXTILE PVT LTD
This Study Explores The Role Of Social Media Marketing In Influencing Consumer Behavior, Brand Perception, And Sales In The Home Textile Industry. It Focuses On Hillsbro Home Textiles Pvt. Ltd., A Leading Player In The Industry, And Examine...
THE EFFECTIVENESS OF DIGITAL MARKETING CHANNELS IN RECRUITMENT: SPECIAL REFERENCE TO CIEL HR SERVICE LTD CHENNAI
In Today’s Digital-driven Environment, Recruitment Has Significantly Evolved With The Integration Of Digital Marketing Strategies. Traditional Hiring Methods Are Increasingly Being Replaced Or Supplemented By Online Platforms Such As Social...
ANALYZE THE IMPACT OF LEAD GENERATION AND CONVERSION STRATEGIES AT NGXP TECHNOLOGIES, KOCHI
This Study Explores The Effectiveness Of Lead Generation And Conversion Strategies At NGXP Technologies, A Digital Transformation Firm Based In Kochi, Kerala. In The Competitive B2B Technology Market, The Company Employs Various Channels In...
ANALYSING THE INFLUENCE OF CUSTOMER REVIEWS ON TOURISM MARKETING WITH SPECIAL REFERENCE TO PLUMERIA HOLIDAYS, KOCHI
This Study Deals Into The Critical Role That Customer Reviews Play In Shaping The Marketing Strategies And Business Performance Of Plumeria Holidays, A Travel Agency Based In Kochi. Given The Increasing Reliance On User-generated Content, U...
EFFECTIVENESS OF INFLUENCER MARKETING ON CUSTOMER RETENTION:A STUDY AT HEDGE FINANCE LTD,KOCHI.
The Exponential Growth Of Digital Media Has Tremendously Reshaped Marketing Dynamics Across Sectors, Including Financial Services. Among The New Trends, Influencer Marketing Has Attracted Significant Attention As A Strategy To Foster Trust...
Competitive Advantage In The Digital Age: Redefining Traditional Strategies
In The Wake Of Rapid Technological Advances And The Rise Of Digital Platforms, Organizations Face A Rapidly Evolving Competitive Landscape. The Traditional Frameworks For Maintaining Competitive Advantage—such As Porter’s Cost Leadership An...
BRAND PREFERENCE ON WOMEN COSMETICS WITH REFERENCE TO COIMBATORE CITY
Brand Preference Can Be Considered An Indicator Of The Effectiveness Of The Company’s Marketing Strategies, Customer Loyalty, And Heterogeneity Of Consumer Choices. Preference, In Marketing Signifies Desirability Or Selection Of An Alternat...
ASSESSING INTEGRATED MARKETING COMMUNICATION (IMC) TOOLS IN TRINITY SUPER SPECIALTY EYE HOSPITAL, MANALI Jn, PALAKKAD
This Research Investigates The Integrated Marketing Communication (IMC) Strategies Implemented By Trinity Eye Hospital In Palakkad, Kerala, And Their Consequential Effects On Patient Engagement And Awareness. Through A Meticulously Designed...
OPPORTUNITIES OF TWO-WHEELER INDUSTRY IN TAMILNADU
The Automotive Industry Is A Wide Range Of Companies And Organizations Involved In The Design, Development, Manufacturing, Marketing, And Selling Of Motor Vehicles. Two- Wheeler Industry In Automotive Industry Is One Of The World's Most Imp...
A STUDY ON CONSUMER PREFERENCE FOR SUSTAINABLE MARKETING STRATEGIES OF NON-DURABLE CONSUMER PRODUCTS
In This Ever-evolving Landscape Of Consumer Preferences In The Context Of Sustainable Marketing Strategies For Non-durable Consumer Products. With Growing Environmental Concerns And A Heightened Awareness Of Corporate Social Responsibility,...