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Author(s):

Roja PI | Dr M.D Chinu
Keywords:

Pricing Strategy, Product Pricing, Price Fixation, Pricing Factors, Profit Maximization, Sales Maximization, Marketing, Business Enterprise.
Abstract:
Pricing Strategies Refers To Act Or Plan Of Price Fixation Which Varies From Time To Time In Such A Manner He/she May Successfully Achieve The Target Of Profit Maximization Or Sales Maximization. The Core Strategies Of Business Enterprise In Marketing Activities Is Product Pricing Which Has An Important Impact On The Market Share, Profit Level And Brand Image Of Enterprise Products. There Are Many Factors That Enterprises Consider In Product Pricing, Are Cost, Customer Demand, Brand Awareness, Market Penetration, Market Trend, Market Development Prospects, Market Competition Environment, Policy And Other Factors, Which Are Important Factors Affecting Enterprise Product Pricing. This Study Explores The Role Of Pricing Strategies In Business Enterprises. This Research Is Done By Both Doctrinal And Non Doctrinal Research Methods. The Data Was Collected From 50 Respondents To Analyze How The Price Is Fixed For An Product And What Are The Strategies Used To Attract The Consumer. This Study Aims To Provide Comprehensive Understanding Of Role Of Pricing Strategies In Business Enterprises.

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