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A STUDY ON EMERGING ONLINE GROCERY PLATFORMS: AN OVERVIEW OF OPPORTUNITIES AND CHALLENGES IN COIMBATORE CITY
Modern Technology Has Played A Vital Role In Transforming The Retail Industry, Resulting In The Emergence Of Online Grocery Platforms. These Platforms Provide Businesses And Consumers With Convenience, Market Access, Efficient Transactions,...
A STUDY ON CONSUMER LOYALTY: WHY CONSUMERS STICK TO THE APPLE BRAND
This Study Focuses On Understanding The Strategic Objectives Aimed At Building A Strong And Sustainable Business Model. The Primary Objective Is To Deliver A Seamless Ecosystem Experience That Integrates Products, Services, And Customer Int...
THE MODERATING ROLE OF PRODUCT INNOVATION IN THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER TRUST AND CONSUMER WELL- BEING
This Paper Focuses On The Effect Of Artificial Intelligence On Customer Trust And Well-being With The Moderating Role Of Product Innovation. Across The World, The Internet Of Things (IoT), Cloud Computing, Big Data, And Blockchain Are The G...
EFFECTIVENESS OF INFLUENCER MARKETING ON CUSTOMER RETENTION:A STUDY AT HEDGE FINANCE LTD,KOCHI.
The Exponential Growth Of Digital Media Has Tremendously Reshaped Marketing Dynamics Across Sectors, Including Financial Services. Among The New Trends, Influencer Marketing Has Attracted Significant Attention As A Strategy To Foster Trust...