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Papers tagged with "Digital Marketing"
NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES
This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...
A Study On The Impact Of Online Flash Sales On Consumer Buying Behaviour In Coimbatore City
The Rapid Expansion Of E-commerce Has Transformed Shopping Behavior, With Online Flash Sales Emerging As A Popular Strategy To Attract Consumers Through Time-bound Discounts And Promotional Offers. These Sales Not Only Create Excitement But...
DIGITAL MARKETING AND ITS IMPACT ON BUSINESS GROWTH
Digital Marketing, The Use Of Digital Technologies Like Social Media, Websites, And AI To Promote Products And Services, Has Revolutionized How Businesses Communicate With Customers. Unlike Traditional Marketing, It Offers Precise Targeting...
A STUDY ON GROWTH AND FINANCIAL SUSTAINABILITY OF DIGITAL MARKETING AGENCIES
The Digital Marketing Industry, Has Shown Rapid Evolution In Recent Years, Driven By Technological Advancements And Increased, Internet Penetration. This Paper Aims To Study The Growth Trajectory And Financial Sustainability Of Digital Mark...
A STUDY ON SOCIAL MEDIA EFFECTIVENESS FOR BRAND EQUITY WITH SPECIAL REFERENCE TO INFOGNANA SOLUTIONS, COIMBATORE
Social Media Has Transformed The Way Businesses Interact With Their Consumers, Offering Real-time Engagement And Brand Visibility Across Digital Platforms. It Plays A Critical Role In Enhancing Brand Equity By Fostering Brand Awareness, Loy...
Analysing Customer Satisfaction On Strokx Technologies Kochi
This Study Investigates Customer Satisfaction With Software Solutions Provided By Strokx Technologies, A Kochi-based IT Firm Specializing In CRM, ERP, Web, Mobile, And AI Applications. The Research Aims To Understand How Well These Solution...
THE EFFECTIVENESS OF DIGITAL MARKETING CHANNELS IN RECRUITMENT: SPECIAL REFERENCE TO CIEL HR SERVICE LTD CHENNAI
In Today’s Digital-driven Environment, Recruitment Has Significantly Evolved With The Integration Of Digital Marketing Strategies. Traditional Hiring Methods Are Increasingly Being Replaced Or Supplemented By Online Platforms Such As Social...
ANALYZE THE IMPACT OF LEAD GENERATION AND CONVERSION STRATEGIES AT NGXP TECHNOLOGIES, KOCHI
This Study Explores The Effectiveness Of Lead Generation And Conversion Strategies At NGXP Technologies, A Digital Transformation Firm Based In Kochi, Kerala. In The Competitive B2B Technology Market, The Company Employs Various Channels In...
EFFECTIVENESS OF INFLUENCER MARKETING ON CUSTOMER RETENTION:A STUDY AT HEDGE FINANCE LTD,KOCHI.
The Exponential Growth Of Digital Media Has Tremendously Reshaped Marketing Dynamics Across Sectors, Including Financial Services. Among The New Trends, Influencer Marketing Has Attracted Significant Attention As A Strategy To Foster Trust...
Competitive Advantage In The Digital Age: Redefining Traditional Strategies
In The Wake Of Rapid Technological Advances And The Rise Of Digital Platforms, Organizations Face A Rapidly Evolving Competitive Landscape. The Traditional Frameworks For Maintaining Competitive Advantage—such As Porter’s Cost Leadership An...
A STUDY ON THE INTEGRATION OF ARTIFICIAL INTELLIGENCE IN THE LANDSCAPE OF SOCIAL MEDIA MARKETING
In The Rapidly Evolving Landscape Of Digital Marketing, The Integration Of Artificial Intelligence (AI) Presents A Transformative Opportunity For Businesses, Especially Digital Marketing. AI Facilitates Personalized Marketing Strategies, En...
CREATE GOOGLE SITELINK FOR GOOGLE SEARCH ADS USING ARTIFICIAL INTELLIGENCE AND AUTOMATION
Information And Communication Technology (ICT) And The Advent Of E-commerce Have Left A Profound Imprint On Various Facets Of The Economy, Driving Growth, Fostering Job Opportunities, And Enhancing Efficiency. These Online Ads Are Mainly In...
A STUDY ON ANALYTICAL COMPARISON OF TRADITIONAL MARKETING TO DIGITAL MARKETING
Market Is A Place Where Buyers And Sellers Exchange Goods And Services. The Present Paper A Comparative Study Of Traditional And Digital Marketing. Digital Marketing Is One Of The Fastest Growing Phenomenal In The Business World In Every Co...
A STUDY ON IMPACT OF DIGITAL MARKETING WITH SPECIAL REFERENCE TO COIMBATORE CITY
Digital Marketing Advertising Delivered Through Digital Channels Such As Search Engines, Websites, Social Media Etc. Using The Online Media Channels, Digital Marketing Is The Method By Which Companies Endorse Goods, Service And Brands. Cons...
DIGITAL MARKETING
Digital Marketing Is An Umbrella Term For Marketing Using Digital Technologies. Digital Marketing Basically Helps A Company To Promote Its Products Or Brands Through Various Online Channels. Digital Marketing Introduced In The Year 1971. Th...