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Papers tagged with "Marketing"

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Vol 10, Issue 3 (March 2024) Integration Of Artificial Intelligence

A STUDY ON THE INTEGRATION OF ARTIFICIAL INTELLIGENCE IN THE LANDSCAPE OF SOCIAL MEDIA MARKETING

In The Rapidly Evolving Landscape Of Digital Marketing, The Integration Of Artificial Intelligence (AI) Presents A Transformative Opportunity For Businesses, Especially Digital Marketing. AI Facilitates Personalized Marketing Strategies, En...

Arun Sundaram. V, Dr. D. Sharon
Vol 9, Issue 10 (October 2023) Digital Marketing-Google Ads

CREATE GOOGLE SITELINK FOR GOOGLE SEARCH ADS USING ARTIFICIAL INTELLIGENCE AND AUTOMATION

Information And Communication Technology (ICT) And The Advent Of E-commerce Have Left A Profound Imprint On Various Facets Of The Economy, Driving Growth, Fostering Job Opportunities, And Enhancing Efficiency. These Online Ads Are Mainly In...

Supriti Paul, Richa Pandey
Vol 9, Issue 9 (September 2023) Commerce

CHALLENGES FACED BY MSME AUTOMOBILE ANCILLARY START-UPS IN KRISHNAGIRI DISTRICT

Micro, Small And Medium Enterprises (MSMEs) Are Contributing A Vital Role In Economic Development And Second Largest Workforce In Our Country After The Agricultural Sector. Nowadays, Small And Medium Industries Are Occupying A Major Portio...

K. Saritha, Dr. R. Venkatesh
Vol 9, Issue 9 (September 2023) Marketing

CONSUMER BUYING ATTITUDE TOWARDS BIO-DEGRADABLE NAPKINS

This Study Investigates The Consumer Buying Behavior And Preferences Towards Biodegradable Napkins In Coimbatore, India. With Growing Environmental Concerns And Increasing Awareness Of Sustainable Products, Understanding Consumer Choices Re...

Dr. J. Lilly, Charulatha D
Vol 9, Issue 9 (September 2023) Commerce

A STUDY ON PRODUCTION AND MARKETING OF PADDY IN ERODE DISTRICT TAMILNADU

Rice Is The Most Prominent Crop Of India As It Is The Staple Food For Most Of The People Of The Country. This Crop Is The Backbone Of Livelihood For Millions Of Rural Households And Plays Vital Role In The Country’s Food Security, So The Te...

Dr. S. Gandhimathi, M. Gomathy
Vol 9, Issue 6 (June 2023) Management

RECENT TRENDS AND DEVELOPMENT OF MODERN BUISNESS ENVIRONMENT AND SUSTAINABILITY : EVOLUTION OF STRATEGIC MARKETING

This Article Examines The Evolution Of The Concept Of Strategic Marketing. This Article Introduces The Term “strategic Marketing Research” For The Collection And Analysis Of Data In Support Of Strategic Marketing.Strategic Marketing Does No...

Mr. Harshit Saini , Ms. Sunita Kumar
Vol 9, Issue 5 (May 2023) Pharmaceutics

A REVIEW CONDUCTED ON REQUIREMENTS OF MODERN TECHNIQUES IN PHARMACEUTICAL MANUFACTURING

The Pharmaceutical Industry Has The Reputation Of Being Cautious About Implementing New Technology And Slow To Make Changes. This Conservatism Is Due, At Least In Part, To Regulatory Requirement To Prove That Any Process Modifications Will...

Dandi Shreyas, Kopnar Vishal, Dr. Khedkar Amol. N.
Vol 9, Issue 4 (April 2023) Computer Engineering

GADGET ZONE - PRICE COMPARISON WEBSITE

Price Comparison Sites Are Designed To Compare The Price Of Goods And Services From A Range Of Providers, Which Will Help Consumers In Making Decision To Choose Products That Will Save Their Money Through Online. Considering The Customers’...

Dukre Vaishnavi Pralhad, Tambe Alisha Ashok, Jadhav Gauri Zumbar, Palghad Vivek Pavalas
Vol 9, Issue 4 (April 2023) Computer Science

CUSTOMER SEGMENTATION ANALYSIS USING RFM MODEL AND K-MEAN CLUSTERING

Data Mining Applied To The Field Of Commercialization Allows, Among Other Aspects, To Discover Patterns Of Loyalty In Customer, In Today’s Business Environment Regardless Of What Type Of Industry We Are In Or What Kinds Of Products And Serv...

S.Aruna, A.Karmehala
Vol 8, Issue 6 (June 2022) B Com

IMPACT OF YOUTUBE AS A SOCIAL MEDIA MARKETING TOOL

The Major Factor That Has Gained Huge Importance In This Digital World Is Various Social Platform. The Main Reason Behind This Is Every Individual Can Share Their Ideas, Perspective, Opinions And Interest Through This Social Platform With O...

DR. PRINCE PAUL ANTONY. K, ROSHINI. C
Vol 8, Issue 6 (June 2022) Commerce With Professional Accounting

A STUDY ON CUSTOMER SATISFACTION TOWARDS RAPIDO BIKE TAXI SERVICES WITH REFERENCE TO COIMBATORE CITY

This Case Study Is An Analysis Of The Concept Of Bike Taxis In The Current Modern Business Economy Especially In Coimbatore. Since The Modernisation Of Mobile Phones, Majority Of The Population Has Easy Access To Many Taxi Services And Bike...

M Vadivel, Harish R
Vol 8, Issue 5 (May 2022) Professional Accounting

A STUDY ON ANALYTICAL COMPARISON OF TRADITIONAL MARKETING TO DIGITAL MARKETING

Market Is A Place Where Buyers And Sellers Exchange Goods And Services. The Present Paper A Comparative Study Of Traditional And Digital Marketing. Digital Marketing Is One Of The Fastest Growing Phenomenal In The Business World In Every Co...

Dr. W Saranya, Sri Bhuvanaa V C
Vol 8, Issue 2 (February 2022) Pharmaceutics

A REVIEW ON PROMOTIONAL TECHNIQUES IN PHARMACEUTICAL INDUSTRIES

The Promotional Techniques Always Help To Increase Sales Especially In Pharmaceutical Industry Hence, It Is Important To Explore The Various Techniques And Tools Followed In Pharmaceutical Promotion. The Paper Is Written In The Spirit Of A...

V.V.Monisha, R.Thigazhini, V.Vikram, G.Lokesh
Vol 7, Issue 4 (April 2021) Digital Marketing

A Study on adoption of digital marketing techniques with special reference to Coimbatore city

The Study Adopted The Theory Of Technological Innovation Which Assumes That An Organization Adopts Certain Innovations If It Perceives Greater Benefits Than Costs Of Doing So. The Study Uses A Descriptive Study Design Where A Mixed Meth...

Nishanth B, N.Chandru
Vol 6, Issue 12 (December 2020) Commerce With Professional Accounting

A STUDY ON CUSTOMER SATISFACTION TOWARDS NOKIA ANDROID MOBILE WITH SPECIAL REFERENCE TO COIMBATORE CITY

This Is Study Said That In This Modern Business Economy It Is Very Important To Analyses The Marketing Strategy Used In The Nokia Android Mobile Phones. The Study Result Shows The Majority Of The Consumers Are Satisfied With Nokia Android M...

Mr.P.Kanagaraj, D.Yogeshraj

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