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A STUDY OF CUSTOMER PREFERENCES IN LENSKART
The Indian Eyewear Retail Sector Has Witnessed Rapid Transformation Driven By Digital Innovation, Shifting Consumer Lifestyles, And The Emergence Of Omnichannel Retail Models. This Paper Investigates Customer Preferences In The Indian Eyewe...
A STUDY ON LOGISTICS AND SUPPLY CHAIN MANAGEMENT
This Research Investigates Logistics And Supply Chain Management Practices Within A Technology Manufacturing Organization And Assesses Their Influence On Operational Efficiency And Customer Satisfaction Outcomes. Effective Supply Chain Oper...
A Study On Factors Influencing B2b Purchase Decision In Industrial Engineering Services In Fives India Engineering And Project Private Limited
Business-to-Business (B2B) Purchase Decisions Play A Significant Role In Industrial Engineering Services, Where Organizations Select Suppliers And Service Providers To Improve Operational Efficiency And Achieve Organizational Goals. The Pur...
A Study On Internal Customer Satisfaction Of L&T Formwork Shop In Supplying Construction Materials To L&T Construction
This Study Aims To Analyze The Level Of Internal Customer Satisfaction Among L&T Construction Employees Regarding The Services Provided By The Formwork Shop. Data Were Collected From 120 Respondents And Analyzed Using Percentage Analysis, C...
Gold Loan Priority In Loan Portfolio: A Comparative Study At Manappuram Finance Limited
The Gold Loan Segment Has Emerged As One Of The Most Significant And Rapidly Growing Components Of The Non-Banking Financial Company (NBFC) Sector In India. This Study Examines The Priority Given To Gold Loans Within The Overall Loan Portfo...
A Comparative Study On Online And Offline Buying Behaviour
The Rapid Growth Of Digital Technology And E-commerce Platforms Has Significantly Changed The Buying Behavior Of Consumers. At The Same Time, Traditional Offline Shopping Continues To Remain Important Due To Personal Interaction, Product In...
A STUDY ON CONSUMER LOYALTY: WHY CONSUMERS STICK TO THE APPLE BRAND
This Study Focuses On Understanding The Strategic Objectives Aimed At Building A Strong And Sustainable Business Model. The Primary Objective Is To Deliver A Seamless Ecosystem Experience That Integrates Products, Services, And Customer Int...
A Study On Pricing Strategy Of Vodafone Idea(VI)
In The Highly Competitive Indian Telecom Industry, Pricing Plays A Pivotal Role In Shaping Consumer Choices And Market Positioning. This Study Focuses On Vodafone Idea (VI), A Brand That Has Witnessed Significant Challenges And Transitions...
Customer Satisfaction Customer Satisfaction In Green Cosmetics: A Study In Coimbatore City
In Recent Years, Consumer Preference Has Increasingly Shifted Toward Cosmetics That Are Both Safe For The Skin And Environmentally Sustainable. Referred To As Green Cosmetics, These Products Emphasize The Use Of Natural Ingredients And Adhe...
A Study On The Impact Of Online Flash Sales On Consumer Buying Behaviour In Coimbatore City
The Rapid Expansion Of E-commerce Has Transformed Shopping Behavior, With Online Flash Sales Emerging As A Popular Strategy To Attract Consumers Through Time-bound Discounts And Promotional Offers. These Sales Not Only Create Excitement But...
A Study On Customer Preference For Cosmetic Brands With Reference To Coimbatore City
The Project Work Is Entitled A " A STUDY ON CUSTOMER PREFERENCES FOR COSMETIC BRANDS WITH REFERENCE TO COIMBATORE CITY" With Special Reference To The Cosmetic Brands. The Primary Objective Of This Study Is To Measure And Analyse The Percept...
THE IMPACT OF COLD CHAIN LOGISTICS AT SARVAM LOGISTICS
Cold Chain Logistics Is A Vital Component In Industries Dealing With Temperature-sensitive Products Such As Pharmaceuticals, Frozen Foods, And Chemicals. This Study Explores The Operational And Strategic Importance Of Cold Chain Logistics U...
Analysing Customer Satisfaction On Strokx Technologies Kochi
This Study Investigates Customer Satisfaction With Software Solutions Provided By Strokx Technologies, A Kochi-based IT Firm Specializing In CRM, ERP, Web, Mobile, And AI Applications. The Research Aims To Understand How Well These Solution...
ROLE OF BRAND AWARENESS AND BRAND LOYALTY TOWARDS CONSUMER BUYING BEHAVIOUR IN LIC SARAVANAMPATTI COIMBATORE
This Study Examines The Impact Of Brand Awareness And Brand Loyalty On Consumer Buying Behaviour With Specific Reference To Life Insurance Corporation (LIC) In Saravanampatti, Coimbatore. It Aims To Understand How Familiarity With The LIC B...
CUSTOMER RETENTION STRATEGIES FOR B2B SOFTWARE FIRMS WITH SPECIAL REFERENCE TO CYDEZ TECHNOLOGIES, KOCHI
This Project Investigates Customer Retention Strategies For B2B Software Firms, With A Special Focus On Cydez Technology. As Acquiring New Customers Becomes Increasingly Expensive And Time-consuming, Retaining Existing Clients Has Become A...