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Customer Satisfaction

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Papers tagged with "Customer Satisfaction"

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Vol 12, Issue 6 (June 2026) HUMAN RESOURCES

A STUDY OF CUSTOMER PREFERENCES IN LENSKART

The Indian Eyewear Retail Sector Has Witnessed Rapid Transformation Driven By Digital Innovation, Shifting Consumer Lifestyles, And The Emergence Of Omnichannel Retail Models. This Paper Investigates Customer Preferences In The Indian Eyewe...

PAVITHRA V, Dharani A
Vol 12, Issue 6 (June 2026) Management

A STUDY ON LOGISTICS AND SUPPLY CHAIN MANAGEMENT

This Research Investigates Logistics And Supply Chain Management Practices Within A Technology Manufacturing Organization And Assesses Their Influence On Operational Efficiency And Customer Satisfaction Outcomes. Effective Supply Chain Oper...

D.SRIRAM, SUGANTHI A
Vol 12, Issue 6 (June 2026) Marketing

A Study On Factors Influencing B2b Purchase Decision In Industrial Engineering Services In Fives India Engineering And Project Private Limited

Business-to-Business (B2B) Purchase Decisions Play A Significant Role In Industrial Engineering Services, Where Organizations Select Suppliers And Service Providers To Improve Operational Efficiency And Achieve Organizational Goals. The Pur...

SRIDEVI V, PRADHAP.B
Vol 12, Issue 6 (June 2026) Marketing Management

A Study On Internal Customer Satisfaction Of L&T Formwork Shop In Supplying Construction Materials To L&T Construction

This Study Aims To Analyze The Level Of Internal Customer Satisfaction Among L&T Construction Employees Regarding The Services Provided By The Formwork Shop. Data Were Collected From 120 Respondents And Analyzed Using Percentage Analysis, C...

Sivaranjani
Vol 12, Issue 6 (June 2026) MBA

Gold Loan Priority In Loan Portfolio: A Comparative Study At Manappuram Finance Limited

The Gold Loan Segment Has Emerged As One Of The Most Significant And Rapidly Growing Components Of The Non-Banking Financial Company (NBFC) Sector In India. This Study Examines The Priority Given To Gold Loans Within The Overall Loan Portfo...

Mr. D. MANICKARAJ, Mr. K. J. ARANGANATHAN
Vol 12, Issue 3 (March 2026) Commerce With Professional Accounting

A Comparative Study On Online And Offline Buying Behaviour

The Rapid Growth Of Digital Technology And E-commerce Platforms Has Significantly Changed The Buying Behavior Of Consumers. At The Same Time, Traditional Offline Shopping Continues To Remain Important Due To Personal Interaction, Product In...

Dr W. Saranya, Mr. S.Venkatesh
Vol 12, Issue 3 (March 2026) MARKETING

A STUDY ON CONSUMER LOYALTY: WHY CONSUMERS STICK TO THE APPLE BRAND

This Study Focuses On Understanding The Strategic Objectives Aimed At Building A Strong And Sustainable Business Model. The Primary Objective Is To Deliver A Seamless Ecosystem Experience That Integrates Products, Services, And Customer Int...

Dr.Vadivel M, Thiruselvam M
Vol 11, Issue 9 (September 2025) Marketing

A Study On Pricing Strategy Of Vodafone Idea(VI)

In The Highly Competitive Indian Telecom Industry, Pricing Plays A Pivotal Role In Shaping Consumer Choices And Market Positioning. This Study Focuses On Vodafone Idea (VI), A Brand That Has Witnessed Significant Challenges And Transitions...

Dr.Vadivel M, S.Sowmiya
Vol 11, Issue 9 (September 2025) Marketing

Customer Satisfaction Customer Satisfaction In Green Cosmetics: A Study In Coimbatore City

In Recent Years, Consumer Preference Has Increasingly Shifted Toward Cosmetics That Are Both Safe For The Skin And Environmentally Sustainable. Referred To As Green Cosmetics, These Products Emphasize The Use Of Natural Ingredients And Adhe...

Ms. K. R. Jananie, Ms. C. Keerthana
Vol 11, Issue 9 (September 2025) Marketing

A Study On The Impact Of Online Flash Sales On Consumer Buying Behaviour In Coimbatore City

The Rapid Expansion Of E-commerce Has Transformed Shopping Behavior, With Online Flash Sales Emerging As A Popular Strategy To Attract Consumers Through Time-bound Discounts And Promotional Offers. These Sales Not Only Create Excitement But...

Rishikesh.M, Ms.W.Infant Emiliya
Vol 11, Issue 5 (May 2025) Commerce

A Study On Customer Preference For Cosmetic Brands With Reference To Coimbatore City

The Project Work Is Entitled A " A STUDY ON CUSTOMER PREFERENCES FOR COSMETIC BRANDS WITH REFERENCE TO COIMBATORE CITY" With Special Reference To The Cosmetic Brands. The Primary Objective Of This Study Is To Measure And Analyse The Percept...

Dr.K.S.Nirmal Kumar, Monisha Violet. J
Vol 11, Issue 4 (April 2025) Management Studies

THE IMPACT OF COLD CHAIN LOGISTICS AT SARVAM LOGISTICS

Cold Chain Logistics Is A Vital Component In Industries Dealing With Temperature-sensitive Products Such As Pharmaceuticals, Frozen Foods, And Chemicals. This Study Explores The Operational And Strategic Importance Of Cold Chain Logistics U...

Mr.Sanjai P, Ms. Gopika P
Vol 11, Issue 4 (April 2025) Marketing

Analysing Customer Satisfaction On Strokx Technologies Kochi

This Study Investigates Customer Satisfaction With Software Solutions Provided By Strokx Technologies, A Kochi-based IT Firm Specializing In CRM, ERP, Web, Mobile, And AI Applications. The Research Aims To Understand How Well These Solution...

Majitha Nasriya M, Dr KVS Raj
Vol 11, Issue 4 (April 2025) BRAND AWARENESS

ROLE OF BRAND AWARENESS AND BRAND LOYALTY TOWARDS CONSUMER BUYING BEHAVIOUR IN LIC SARAVANAMPATTI COIMBATORE

This Study Examines The Impact Of Brand Awareness And Brand Loyalty On Consumer Buying Behaviour With Specific Reference To Life Insurance Corporation (LIC) In Saravanampatti, Coimbatore. It Aims To Understand How Familiarity With The LIC B...

GOKUL RAMAN V, Dr. Kalaivani P
Vol 11, Issue 4 (April 2025) Management Studies

CUSTOMER RETENTION STRATEGIES FOR B2B SOFTWARE FIRMS WITH SPECIAL REFERENCE TO CYDEZ TECHNOLOGIES, KOCHI

This Project Investigates Customer Retention Strategies For B2B Software Firms, With A Special Focus On Cydez Technology. As Acquiring New Customers Becomes Increasingly Expensive And Time-consuming, Retaining Existing Clients Has Become A...

Ms Durga C, Mr. Srinivas M B

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