Impact Factor
Publish Your Paper
Submit your research manuscript for fast peer review and publication.
Submit Paper
Papers tagged with "Perception"
A Study On Recruitment, Onboarding, And Performance Management Practices In An Organization
Recruitment, Onboarding, And Performance Management Are Three Interconnected And Critical Functions Of Human Resource Management (HRM) That Collectively Determine The Quality Of An Organization's Workforce And Its Overall Effectiveness. In...
A Study On College Students' Perceptions Of Challenges In Pursuing Higher Education Abroad: A Survey-Based Analysis
Many College Students Are Drawn To The Growing Trend Of Pursuing Higher Education Overseas, But A Number Of Obstacles Affect Their Decision-making. The Purpose Of This Study Is To Examine How College Students Perceive Possible Challenges Wh...
A STUDY ON CHALLENGES FACED BY HR CONSULTANCIES BASED ON CANDIDATE PERCEPTION WITH REFERENCE TO COVAIJOBS HR SERVICE, COIMBATORE
Human Resource Consultancies Play An Important Role In Connecting Job Seekers With Employment Opportunities. In Recent Years, HR Consultancy Firms Have Faced Several Challenges In Attracting And Retaining Quality Candidates Due To Changing...
A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS MILKA WONDER CAKE BY NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED
The Purpose Of This Study Is To Examine The Customer Buying Behaviour Towards Milka Wonder Cake And Identify The Key Factors Influencing Consumers’ Purchasing Decisions. The Research Investigates Demographic Influences, Brand Perception, Ta...
Traditional Grain-Based Foods In Contemporary Diets: A Study On Consumption Frequency
Traditional Grain-based Foods, Such As Rice, Wheat, Millets, Barley And Sorghum, Play A Crucial Role In Nutritional Security And Cultural Dietary Practices. Assessing The Frequency And Quantity Of Traditional Grain Consumption Across Demogr...
A STUDY ON THE EMERGING PREFERENCE TOWARDS DINKY LIFESTYLE AMONG MILLENNIALS IN COIMBATORE CITY
This Study Examines The Growing Trend Of Dual Income, No Kids Yet (DINKY) Households Among Millennials In Coimbatore City, Focusing On The Factors Influencing Their Decision To Delay Parenthood And Its Impact On Financial And Lifestyle Choi...
AN ANALYSIS OF THE PSYCHOLOGICAL BARRIERS THAT PREVENTS EMPLOYEES FROM USING FORMAL GRIEVANCE REDRESSAL MECHANISMS AT TCS COIMBATORE
Formal Grievance Redressal Mechanisms Are Designed To Promote Fairness And Employee Well-being In Organizations. However, Many Employees Hesitate To Use These Systems Due To Psychological Barriers. This Study Examines Factors Such As Fear O...
The Influence Of Celebrity Endorsement On Luxury Brand Trust And Loyalty: An Empirical Investigation
This Study Investigates The Effect Of Celebrity Endorsement On Luxury Brand Trust And Loyalty Among Consumers. Drawing On Source Credibility Theory And Signaling Theory, The Research Examines How Celebrity Endorser Credibility (trustworthin...
The Gap Between Food Advertising And Actual Product Quality
In Today’s World, Food Advertisements Play A Big Role In Influencing What People Buy And Eat. Companies Often Use Attractive Pictures, Catchy Slogans, And Celebrity Endorsements To Make Their Products Look More Appealing And Healthy Than Th...
A Study On Pricing Strategy Of Vodafone Idea(VI)
In The Highly Competitive Indian Telecom Industry, Pricing Plays A Pivotal Role In Shaping Consumer Choices And Market Positioning. This Study Focuses On Vodafone Idea (VI), A Brand That Has Witnessed Significant Challenges And Transitions...
Customer Satisfaction Customer Satisfaction In Green Cosmetics: A Study In Coimbatore City
In Recent Years, Consumer Preference Has Increasingly Shifted Toward Cosmetics That Are Both Safe For The Skin And Environmentally Sustainable. Referred To As Green Cosmetics, These Products Emphasize The Use Of Natural Ingredients And Adhe...
CULTURAL ADAPTATION OF GLOBAL BRAND IN LOCAL MARKET (BRAND KFC)
This Artwork Explores The Journey Of A Global Brand Adapting Within A Local Culture, Focusing On KFC Asa Symbol Of Globalization. While The Brand Enters Diverse Markets With Its Strong Universal Identity, It Reshapes Itself According To Cul...
Impact Of Artificial Intelligence On Student Engagement In LMS-Based Learning Environments
AI In Learning Management Systems (LMS) Is Transforming Digital Teaching And Learning. Features Like Personalized Feedback, Adaptive Learning, And Predictive Analytics Are Making Learning More Effective And Student-focused. This Study Revie...
A Study On Brand Awareness
This Research Explores The Extent Of Brand Awareness That Nippon Paint Has Achieved In The Indian Market, Focusing On Consumer Perception, Brand Recall, And Recognition. Using Both Primary And Secondary Data, The Study Examines How Nippon P...
A STUDY ON EFFECT OF SOCIAL MEDIA MARKETING TEXTILE INDUSTRY AT HILLSBRO HOMETEXTILE PVT LTD
This Study Explores The Role Of Social Media Marketing In Influencing Consumer Behavior, Brand Perception, And Sales In The Home Textile Industry. It Focuses On Hillsbro Home Textiles Pvt. Ltd., A Leading Player In The Industry, And Examine...