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Papers tagged with "Brand Equity"
Vol 11, Issue 4 (April 2025)
Management Studies
A STUDY ON SOCIAL MEDIA EFFECTIVENESS FOR BRAND EQUITY WITH SPECIAL REFERENCE TO INFOGNANA SOLUTIONS, COIMBATORE
Social Media Has Transformed The Way Businesses Interact With Their Consumers, Offering Real-time Engagement And Brand Visibility Across Digital Platforms. It Plays A Critical Role In Enhancing Brand Equity By Fostering Brand Awareness, Loy...
Mr. M. Krishnaprakaash, Ms. S.R. Ramya