A Study On Role Of Personalization In E-mail Marketing On Customer Engagement In Infognana Solutions, coimbatore

• Author(s):

  Mr. P. Elanthendral | Ms. K. Kavitha

• Keywords:

  Dispatch Marketing, Personalization, Client Engagement

• Abstract:

  This Study Investigates The Part Of Personalization In Dispatch Marketing And Its Effect On Client Engagement, With A Focus On Infognana Results, Coimbatore. Dispatch Marketing Remains A Important Tool Due To Its Direct And Cost-effective Nature. A Sample Of 390 Repliers Was Surveyed Using A Structured Questionnaire, And Data Was Anatomized Through Descriptive Statistics, Chi-square Tests, Correlation, And One- Way ANOVA. The Findings Reveal A Significant Relationship Between Gender And Preferences For Substantiated Dispatch Content. The Study Highlights That Constantly Delivering Acclimatized And Applicable Content Enhances Client Engagement, Satisfaction, And Brand Fidelity. It Concludes That Substantiated Dispatch Marketing Is A Critical Strategy For Fostering Strong Client Connections And Driving Long- Term Success In The Digital Frugality.

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Other Details

• Paper id:

  IJSARTV11I4103257

• Published in:

  Volume: 11 Issue: 4 April 2025

• Publication Date:

  2025-04-22

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