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Papers tagged with "Consumer Perception"
Traditional Grain-Based Foods In Contemporary Diets: A Study On Consumption Frequency
Traditional Grain-based Foods, Such As Rice, Wheat, Millets, Barley And Sorghum, Play A Crucial Role In Nutritional Security And Cultural Dietary Practices. Assessing The Frequency And Quantity Of Traditional Grain Consumption Across Demogr...
The Influence Of Celebrity Endorsement On Luxury Brand Trust And Loyalty: An Empirical Investigation
This Study Investigates The Effect Of Celebrity Endorsement On Luxury Brand Trust And Loyalty Among Consumers. Drawing On Source Credibility Theory And Signaling Theory, The Research Examines How Celebrity Endorser Credibility (trustworthin...
The Gap Between Food Advertising And Actual Product Quality
In Today’s World, Food Advertisements Play A Big Role In Influencing What People Buy And Eat. Companies Often Use Attractive Pictures, Catchy Slogans, And Celebrity Endorsements To Make Their Products Look More Appealing And Healthy Than Th...
A Study On Pricing Strategy Of Vodafone Idea(VI)
In The Highly Competitive Indian Telecom Industry, Pricing Plays A Pivotal Role In Shaping Consumer Choices And Market Positioning. This Study Focuses On Vodafone Idea (VI), A Brand That Has Witnessed Significant Challenges And Transitions...
Customer Satisfaction Customer Satisfaction In Green Cosmetics: A Study In Coimbatore City
In Recent Years, Consumer Preference Has Increasingly Shifted Toward Cosmetics That Are Both Safe For The Skin And Environmentally Sustainable. Referred To As Green Cosmetics, These Products Emphasize The Use Of Natural Ingredients And Adhe...
CULTURAL ADAPTATION OF GLOBAL BRAND IN LOCAL MARKET (BRAND KFC)
This Artwork Explores The Journey Of A Global Brand Adapting Within A Local Culture, Focusing On KFC Asa Symbol Of Globalization. While The Brand Enters Diverse Markets With Its Strong Universal Identity, It Reshapes Itself According To Cul...
A Study On Brand Awareness
This Research Explores The Extent Of Brand Awareness That Nippon Paint Has Achieved In The Indian Market, Focusing On Consumer Perception, Brand Recall, And Recognition. Using Both Primary And Secondary Data, The Study Examines How Nippon P...
RELATION OF DEMOGRAPHIC PROFILE OF CUSTOMERS AND THEIR ONLINE SHOPPING BEHAVIOUR
Online Shopping Is A Recent Phenomenon In The Field Of E-business And Is Definitely Going To Be The Future Of Shopping In The World. Most Of The Companies Are Running Their Websites To Sell Their Products/services Online. There Is Hardly An...
CONSUMER CONCEPTION TOWARDS ONLINE SHOPPING – A LITERATURE REVIEW
India Has More Than 150 Million Internet Users Out Of Which One Half Suitable For Online Purchases And The Amount Of Users Are Rising Sharply Every Year. The Evolution In The Amount Of Online Shoppers Is Larger Than The Growth In Internet U...