A Study On Effect Of Social Media Marketing Textile Industry At Hillsbro Hometextile Pvt Ltd

• Author(s):

  MOHAMMED ASHIK

• Keywords:

  Social Media Marketing, Home Textile Industry, Consumer Behavior, Brand Perception, Hillsbro Home Textiles Pvt. Ltd.

• Abstract:

  This Study Explores The Role Of Social Media Marketing In Influencing Consumer Behavior, Brand Perception, And Sales In The Home Textile Industry. It Focuses On Hillsbro Home Textiles Pvt. Ltd., A Leading Player In The Industry, And Examines How Platforms Like Instagram, Facebook, TikTok, And LinkedIn Shape Purchasing Decisions. Through A Survey Of 100 Customers, This Paper Evaluates The Effectiveness Of Social Media Marketing And Provides Statistical Insights Using Chi-square And ANOVA Analyses.

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Other Details

• Paper id:

  IJSARTV11I4103110

• Published in:

  Volume: 11 Issue: 4 April 2025

• Publication Date:

  2025-04-12

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