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Papers tagged with "Influencer Marketing"
A Study On The Marketing Strategies Of Meesho With Special Reference To Consumer Perception In Coimbatore
The Rapid Growth Of E-commerce Has Transformed The Way Businesses Operate And Consumers Shop. Meesho, As A Leading Social Commerce Platform In India, Relies On Innovative Marketing Strategies To Attract Customers, Enhance Brand Visibility,...
NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES
This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...
Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust
In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...
Impact Of Influencer Marketing On Consumer Buying Behaviour: Evidence From Indian Millennials
Influencer Marketing Has Emerged As One Of The Most Dynamic Strategies In Digital Advertising, Reshaping Consumer-brand Interactions. With The Rise Of Social Media Platforms Such As Instagram, YouTube, And Facebook, Influencers Have Become...
IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOR
This Literature Review Examines The Influence Of In- Fluencer Marketing On Consumer Behavior Through Various Empir- Ical And Meta-analyses On Influencer Marketing. Influencers Affect Consumer Attitudes And Purchase Intentions Positively Bec...
EFFECTIVENESS OF INFLUENCER MARKETING ON CUSTOMER RETENTION:A STUDY AT HEDGE FINANCE LTD,KOCHI.
The Exponential Growth Of Digital Media Has Tremendously Reshaped Marketing Dynamics Across Sectors, Including Financial Services. Among The New Trends, Influencer Marketing Has Attracted Significant Attention As A Strategy To Foster Trust...