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Papers tagged with "Marketing"
A STUDY ON DIGITAL MARKETING STRATEGIES AND CONSUMER’S OPINION APPLICATION’S OF SOCIAL MEDIA WITH SPECIAL REFERENCE TO ARIYALUR-DISTRICT
Consumers Increasingly Use Social Media For A Selection Of Consumption Related Tasks Such As Argumentative About A Brand Or Sharing Purchase Experiences. Social Media Growth Represents An Opportunity For Business...
CUSTOMER RELATIONSHIP MANAGEMENT: A THEORETICAL FRAMEWORK
The Sole Objective Of Every Business Concern In Ancient Period Was Making Profit But Now It Takes Deviation With Maximization In Terms Of Profit, Value And Wealth. The Business, Trading Or The Marketing Is Not Confined With Only Buying And...
TRENDS IN SOCIAL MEDIA MARKETING
Social Media Marketing, Or SMM, Is A Form Of Internet Marketing That Implements Various Social Media Networks In Order To Achieve Marketing Communication And Branding Goals. Social Media Marketing Primarily Covers Activities Involving Socia...
AFFILIATES MARKETING AND ITS FUTURISTIC TRENDS
Affiliate Marketing Has Become One Of The Best Option For Marketers Where Essence Basically Lies In Shifting The Responsibility Of Sales On To A Third Party Which Are Later On Rewarded With Commission After Promoting And Convincing The Othe...
A STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON INTEGRATED MARKETING COMMUNICATION IN RURAL MARKETING WITH SPECIAL REFERENCES IN FMCG INDUSTRY
Integrated Marketing Communication Is A Marketing Concept That Ensures All Forms Of Communication And Messages Are Carefully Linked Together. At Its Most Basic Level, Integrated Marketing Communication Or IMC Means Integrating All The Promo...
A STUDY OF DIGITAL MARKETING IN INDIA: CHALLENGES AND OPPORTUNITIES
In The Past Few Years, The Internet And E-commerce Business Activities Have Become One Of The Fastest Growing Technologies That Playing A Significant Role In The Daily Life Of Human Being. Today, E- Marketing Is One Of The Most Emerging Tec...
Marketing Practices Followed By Convenience Food Companies In Punjab
Convenience Food Has Been One Of The Fastest Growing Segments In The Indian Food Processing Industry. The Present Study Throws Light On Understanding The Marketing Practices Being Followed By Selected Convenience Food Companies Operatin...
CONSUMER ATTITUDE TOWARDS PRIVATE LABELS IN COMPARISON TO DOMESTIC BRANDS
The Idea Of Private Marking / Labeling / Own Identification Is Not New Concept In India. The Beginning Of Own Identification Can Be Followed From The Past Days, Where Merchandise Of Privately Branded Goods Are Sold Alongside The National Br...
RURAL MARKETING IN INDIA: A MAINSTAY FOR ECONOMICAL AND SOCIAL DEVELOPMENT
The Growth In The Rural Markets Is A Very Significant Feature Of The Contemporary Marketing Environment Of India. The Growth Implies A Great, New Marketing Opportunity. Today, The Rural Market Of The Country Accounts For A Large Share Of Th...
IMPACT OF GLOBAL TRENDS ON CRM IN INDIAN MARKET
It Takes Ten Times More Effort And Costs Ten Times More Money To Attract A New Customer Than To Keep An Existing Customer. This Static Alone Should Be Enough For Companies To Invest In CRM. Finding Customers Is The First Step And The Faster...
INDIAN SERVICES SECTOR MARKETING – THE PRESENT SCENARIO
The Development Of Economy Has Been Associated With The Structural Changes In The National Economy. In The Economic Development Of The Nation, Services Sector Plays An Important Role. In India, The Services Sector Contributed About 60% Of...
SURVEY ON DOCUMENT NETWORK IDENTIFYING SIMILAR CASES
In The Big Word Of Internet, Most Of The Things Are Become Online. Now Days, Most Of The Various Organizations Such As Hospitals, Education, Government Offices, Makes Their All Formalities Online. To Provide The Easy And Reliable Access, S...
CLINICAL INFORMATICS BY USING CROSS REFERENCE METHOD
Topic Detection In A Text Corpus Is The Detection Of Semantic Units From The Underlying Texts That Can Function As Building Blocks Of Knowledge Discovery. Topic Detection Provides A Powerful Tool For Text Summarization And Information Navig...
Mobile Marketing - A Tool for Building Customer Loyalty
Mobile Marketing Enables Us To Make Our Marketing Messages More Interactive And Actionable, Which Has A Direct Impact On The Bottom Line. It Simplifies Interaction Between The Brand And The Customer, Making It Much Easier For Our Customers...