A Study On Brand Awareness

• Author(s):

  Mr. A. Abinesh | Ms. Dr.C. Meera

• Keywords:

  Brand Awareness, Brand Recall, Brand Recognition, Consumer Perception, Nippon Paint, Marketing Strategy, India Paint Industry.

• Abstract:

  This Research Explores The Extent Of Brand Awareness That Nippon Paint Has Achieved In The Indian Market, Focusing On Consumer Perception, Brand Recall, And Recognition. Using Both Primary And Secondary Data, The Study Examines How Nippon Paint Is Perceived Across Urban And Semi-urban Demographics. The Results Reveal Strong Urban Brand Recognition, With Areas For Improvement In Outreach And Consumer Education. The Study Highlights The Need For Targeted Marketing Strategies, Digital Outreach, And Increased Visibility In Rural Areas To Maintain And Grow The Brand's Market Share.

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Other Details

• Paper id:

  IJSARTV11I4103253

• Published in:

  Volume: 11 Issue: 4 April 2025

• Publication Date:

  2025-04-21

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