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Papers tagged with "Customer Behaviour"
EFFECTIVENESS OF INFLUENCER MARKETING ON CUSTOMER RETENTION:A STUDY AT HEDGE FINANCE LTD,KOCHI.
The Exponential Growth Of Digital Media Has Tremendously Reshaped Marketing Dynamics Across Sectors, Including Financial Services. Among The New Trends, Influencer Marketing Has Attracted Significant Attention As A Strategy To Foster Trust...
CUSTOMER SHOPPING PATTERN PREDICTION: A RECURRENT NEURAL NETWORK APPROACH
Customer Relationship Management Is A Popular And Strategic Topic In Marketing And Quality Of Service. The Availability Of Big Transactions Data As Well As Computing Systems Have Provided A Great Opportunity To Model And Predict Customer Be...
A STUDY ON DIGITAL MARKETING STRATEGIES AND CONSUMER’S OPINION APPLICATION’S OF SOCIAL MEDIA WITH SPECIAL REFERENCE TO ARIYALUR-DISTRICT
Consumers Increasingly Use Social Media For A Selection Of Consumption Related Tasks Such As Argumentative About A Brand Or Sharing Purchase Experiences. Social Media Growth Represents An Opportunity For Business...