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Papers tagged with "Brand Perception"
Vol 12, Issue 5 (May 2026)
MARKETING
A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS MILKA WONDER CAKE BY NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED
The Purpose Of This Study Is To Examine The Customer Buying Behaviour Towards Milka Wonder Cake And Identify The Key Factors Influencing Consumers’ Purchasing Decisions. The Research Investigates Demographic Influences, Brand Perception, Ta...
Customer Buying Behaviour
Consumer Preferences
Purchase Decision Factors
Brand Perception
Pricing And Promotion
M. Rithika, Dr. S. Senthil Kumar, Dr. S. Prakash
Vol 11, Issue 4 (April 2025)
MARKETING
A STUDY ON EFFECT OF SOCIAL MEDIA MARKETING TEXTILE INDUSTRY AT HILLSBRO HOMETEXTILE PVT LTD
This Study Explores The Role Of Social Media Marketing In Influencing Consumer Behavior, Brand Perception, And Sales In The Home Textile Industry. It Focuses On Hillsbro Home Textiles Pvt. Ltd., A Leading Player In The Industry, And Examine...
Social Media Marketing
Home Textile Industry
Consumer Behavior
Brand Perception
Hillsbro Home Textiles Pvt. Ltd.
MOHAMMED ASHIK