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Brand Preference

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Brand Preference

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Papers tagged with "Brand Preference"

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Vol 11, Issue 9 (September 2025) Marketing

Customer Satisfaction Customer Satisfaction In Green Cosmetics: A Study In Coimbatore City

In Recent Years, Consumer Preference Has Increasingly Shifted Toward Cosmetics That Are Both Safe For The Skin And Environmentally Sustainable. Referred To As Green Cosmetics, These Products Emphasize The Use Of Natural Ingredients And Adhe...

Ms. K. R. Jananie, Ms. C. Keerthana
Vol 10, Issue 7 (July 2024) Commerce

BRAND PREFERENCE ON WOMEN COSMETICS WITH REFERENCE TO COIMBATORE CITY

Brand Preference Can Be Considered An Indicator Of The Effectiveness Of The Company’s Marketing Strategies, Customer Loyalty, And Heterogeneity Of Consumer Choices. Preference, In Marketing Signifies Desirability Or Selection Of An Alternat...

Dr. B. Gunasekaran, P Abithaa
Vol 10, Issue 6 (June 2024) Management Studies

A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF HARITHAM FOODS PVT LTD , WITH SPECIAL REFERENCE TO THRISSUR DISTRICT

The Study Title “A Study On Brand Awareness And Brand Preference Of Haritham Foods Products, With Special Reference To Thrissur District .The Study's Primary Goal Is To Understand That The Customers Are Awared With Haritham Or Not. Descript...

Mr. Deepak . S, Mr. Srinivasan .M.B
Vol 9, Issue 9 (September 2023) Commerce

A COMPARATIVE STUDY ON BRAND PREFERENCES FOR CONSUMER ELECTRONIC GOODS IN COIMBATORE CITY

This Study Examines Brand Preferences For Consumer Electronics In Coimbatore, Revealing Samsung As The Top Choice, And Audio Systems As Favored Products. Consumer Demographics, Education, And Gender Impact Preferences And E-commerce Usage....

Dr. S.S. Muruganandam, Dharmaraj. C

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