Consumer

A Study On Impact Of Advertising On Consumer Behaviour

Advertisement Plays A Crucial Role In Influencing Consumer Behavior, As It Has The Potential To Shape Consumer Perceptions. Advertising Is A Marketing Approach That Is Used To Raise Product Awareness In The Minds Of Consumers So That They C...

A Study On Income Inequality Affects Consumer Spending Patterns: Higher Income Groups Vs Lower Income Groups

This Paper Explores The Intricate Relationship Between Income Inequality And Consumer Spending Patterns, Shedding Light On The Dynamic Nature Of Consumer Behaviour In Response To Fluctuations In Personal Finance. Income, Being A Central Det...

ROLE OF BRAND AWARENESS AND BRAND LOYALTY TOWARDS CONSUMER BUYING BEHAVIOUR IN LIC SARAVANAMPATTI COIMBATORE

This Study Examines The Impact Of Brand Awareness And Brand Loyalty On Consumer Buying Behaviour With Specific Reference To Life Insurance Corporation (LIC) In Saravanampatti, Coimbatore. It Aims To Understand How Familiarity With The LIC B...

A STUDY ON EFFECT OF SOCIAL MEDIA MARKETING TEXTILE INDUSTRY AT HILLSBRO HOMETEXTILE PVT LTD

This Study Explores The Role Of Social Media Marketing In Influencing Consumer Behavior, Brand Perception, And Sales In The Home Textile Industry. It Focuses On Hillsbro Home Textiles Pvt. Ltd., A Leading Player In The Industry, And Examine...

CHANGES OF CUSTOMER BEHAVIOUR TOWARDS HEALTH INSURANCE DURING POST PANDEMIC PERIOD

The COVID-19 Pandemic Has Significantly Impacted Consumer Behavior Across Various Sectors, With Health Insurance Being No Exception. As The World Grappled With A Global Health Crisis, Individuals' Perceptions Of Health, Wellness, And Financ...

Optimizing Service Efficiency And Consumer Satisfaction: A Study On Krishnara Enterprises (Authorized Franchise Of Eureka Forbes)

This Paper Analyses The Relationship Between Service Efficiency And Consumer Satisfaction At Krishnara Enterprises, An Authorized Franchise Of Eureka Forbes, Operating In The Consumer Appliance Sector. The Research Aims To Identify Key Driv...

RURAL DEVELOPMENT THROUGH SMART FARMING

This Paper Presents A Web-based Platform Designed To Bridge The Gap Between Farmers And Consumers By Eliminating Intermediaries In The Agricultural Supply Chain. The System, Developed Using HTML, CSS, And Python (Flask), Provides A Transpar...

A STUDY ON INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISION FOR ELECTRONIC PRODUCTS OF SELECTED COMPANIES AT COIMBATORE CITY

Social Media Has Become A Powerful Force In Shaping Consumer Behavior, Particularly In The Electronics Industry. Platforms Like Facebook, Instagram, YouTube, And TikTok Influence How Consumers Discover, Evaluate, And Purchase Products. Busi...

A STUDY ON IMPACT OF AI ON CUSTOMER SATISFACTION IN ECOMMERCE WITH REFERENCE TO AMAZON

Artificial Intelligence (AI) Plays A Vital Role In Enhancing Customer Satisfaction In E-commerce, Particularly On Platforms Like Amazon. This Study Examines The Impact Of AI-driven Technologies Such As Personalized Recommendations, Chatbots...

A STUDY ON FACTORS INFLUENCING CUSTOMER PREFERENCES AND EXPECTATIONS IN SERVICE-BASED INDUSTRIES

Customer Preferences And Expectations Play A Crucial Role In Shaping The Success Of Service-based Industries. This Study Explores The Key Factors Influencing Customer Choices, Including Service Quality, Digitalization, Personalization, Bran...

A STUDY ON BRAND AWARENESS AND PREFERENCE OF CONSUMER DURABLE GOODS AT LG

CONSUMER PSYCHOLOGY ON BUYING VARIOUS PRODUCTS

Consumer Psychology Is An Interdisciplinary Field Drawing From Various Disciplines Such As Social Psychology, Marketing, And Behavioural Economics To Deepen The Understanding Of Consumer Behaviour. Effective Marketing Strategies Hinge On A...

CONSUMER SATISFACTION OF BUYING ELECTRIC TWO WHEELERS IN COIMBATORE

The Sensation Of Freedom And Being One With The Nature Comes Only From Riding A Two Wheeler. Indian Streets Are Filled With Individuals Of All Age Group Riding Twowheelers. Electric Scooter Is A Type Of A Scooter That Contains An Electric B...

A STUDY ON THE RELATIONSHIP BETWEEN VISUAL MERCHANDISING AND CUSTOMER BUYING DECISIONS ON ROYAL HYPERMARKET , OTTAPALAM

This Study Explores The Influence Of Visual Merchandising On Customer Buying Decisions At Royal Hyper Market. Visual Merchandising, Encompassing The Strategic Display Of Products, Lighting, Color Schemes, Signage, And Overall Store Layout,...

INSIDE THE MINDS OF COIMBATORE CONSUMERS: DECIPHERING BRAND APPEAL AND PREFERENCE

Understanding Consumer Behavior And Preferences Is Crucial For Businesses Aiming To Thrive In Competitive Markets. This Study Delves Into The Psyche Of Coimbatore Consumers, Unraveling The Intricacies Of Brand Appeal And Preference Within T...