Impact Factor

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Author(s):

Mahalakshmi M | Dr.MD.Chinnu
Keywords:

Communicate, Product, Awareness, Consumer Behavior, Advertisement.
Abstract:
Advertisement Plays A Crucial Role In Influencing Consumer Behavior, As It Has The Potential To Shape Consumer Perceptions. Advertising Is A Marketing Approach That Is Used To Raise Product Awareness In The Minds Of Consumers So That They Can Make A Purchasing Choice. Marketers Use Mass Communication Tactics Such As Advertising, Sales Promotion, And Public Relations. Advertising In The Mass Media Has An Impact On Audiences, But Television Has The Broadest Reach And Is The Most Powerful Medium For Advertising. Advertising Has The Power To Impact People’s Attitudes, Lifestyles, And, In The Long Term, The Culture Of A Country. In Order To Succeed In A Consumer’s Market Dominated By Advertising, A Corporation Might Boost The Brand Of Their Product By Engaging In Promotional Activities. The Study Is Also Analyzing The Importance Of Advertisement As Well As Its Negative Effect On The Public. The Purpose Of The Study Is To Understand The Consumer Buying Behavior Pattern.

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