Impact Factor
7.883
Publish Your Paper
Submit your research manuscript for fast peer review and publication.
Submit Paper
Papers tagged with "Influencer Endorsements"
Vol 11, Issue 4 (April 2025)
COMMERCE
A STUDY ON INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISION FOR ELECTRONIC PRODUCTS OF SELECTED COMPANIES AT COIMBATORE CITY
Social Media Has Become A Powerful Force In Shaping Consumer Behavior, Particularly In The Electronics Industry. Platforms Like Facebook, Instagram, YouTube, And TikTok Influence How Consumers Discover, Evaluate, And Purchase Products. Busi...
Dr. A.R. Kanagaraj, Mr. CS Cheran