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Vol 11, Issue 4 (April 2025)
BRAND AWARENESS
ROLE OF BRAND AWARENESS AND BRAND LOYALTY TOWARDS CONSUMER BUYING BEHAVIOUR IN LIC SARAVANAMPATTI COIMBATORE
This Study Examines The Impact Of Brand Awareness And Brand Loyalty On Consumer Buying Behaviour With Specific Reference To Life Insurance Corporation (LIC) In Saravanampatti, Coimbatore. It Aims To Understand How Familiarity With The LIC B...
GOKUL RAMAN V, Dr. Kalaivani P