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Papers tagged with "Consumer Buying Behaviour"
A Study On Consumer Preference For Brick -and -mortar Fashion Retail Brands In Coimbatore City
This Study Analyzes Consumer Preferences Towards Brick-and-mortar Fashion Retail Brands In Coimbatore City. It Focuses On Factors Influencing Buying Behavior Such As Quality, Price, Store Ambience, And Product Variety. A Descriptive Researc...
A STUDY ON THE IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SKIN CARE PRODUCTS
The Rapid Growth Of Social Media Usage Has Significantly Transformed Marketing Practices, Particularly In The Skincare Industry. Platforms Such As Instagram, YouTube, And Facebook Have Become Powerful Channels For Product Promotion, Consume...
NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES
This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...
ROLE OF BRAND AWARENESS AND BRAND LOYALTY TOWARDS CONSUMER BUYING BEHAVIOUR IN LIC SARAVANAMPATTI COIMBATORE
This Study Examines The Impact Of Brand Awareness And Brand Loyalty On Consumer Buying Behaviour With Specific Reference To Life Insurance Corporation (LIC) In Saravanampatti, Coimbatore. It Aims To Understand How Familiarity With The LIC B...
EFFECTS OF TELEVISIOIN ADVERTISEMENTS ON CONSUMER BUYING BEHAVIOUR (WITH REFERENCE TO POTHYS ADS)
The Study Was On The Influence Of Television On Consumer Buying Habits Of The Products Of Pothys In Coimbatore Of Tamil Nadu State. It Started With General Introduction To The Research, Statement Of The Problem And Purpose Of The Study. Thi...