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Consumer Preference

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Consumer Preference

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Papers tagged with "Consumer Preference"

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Vol 12, Issue 5 (May 2026) MARKETING

A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS MILKA WONDER CAKE BY NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED

The Purpose Of This Study Is To Examine The Customer Buying Behaviour Towards Milka Wonder Cake And Identify The Key Factors Influencing Consumers’ Purchasing Decisions. The Research Investigates Demographic Influences, Brand Perception, Ta...

M. Rithika, Dr. S. Senthil Kumar, Dr. S. Prakash
Vol 12, Issue 3 (March 2026) Commerce With Professional Accounting

A Comparative Study On Online And Offline Buying Behaviour

The Rapid Growth Of Digital Technology And E-commerce Platforms Has Significantly Changed The Buying Behavior Of Consumers. At The Same Time, Traditional Offline Shopping Continues To Remain Important Due To Personal Interaction, Product In...

Dr W. Saranya, Mr. S.Venkatesh
Vol 12, Issue 1 (January 2026) Marketing

CUSTOMER PREFERENCES DECLINING SALES OF NUTRACEUTICAL PRODUCTS IN CHEMIST SHOPS – A CASE STUDY

Consumer Preferences Is Most Important For Fast Moving Consumer Goods Because Consumers Are Very Much Interesting In Price Sensitivity, Brand Loyalty, Convenience, Shopping Channels And Ethical Product Practices Based On Reviews, The Study...

A. PAPPU RAJAN
Vol 10, Issue 7 (July 2024) Commerce

CONSUMER SATISFACTION OF BUYING ELECTRIC TWO WHEELERS IN COIMBATORE

The Sensation Of Freedom And Being One With The Nature Comes Only From Riding A Two Wheeler. Indian Streets Are Filled With Individuals Of All Age Group Riding Twowheelers. Electric Scooter Is A Type Of A Scooter That Contains An Electric B...

Dr. B. Gunasekaran, S Adarsh
Vol 10, Issue 5 (May 2024) MBA

A STUDY ON CONSUMER PREFERENCE TOWARDS ONLINE PURCHASE OVER TRADITIONAL PURCHASE

This Study Investigates Consumer Preferences Towards Online Purchase Compared To Traditional Purchase Methods. With The Rapid Growth Of E-commerce, Understanding Consumer Behavior In The Online Shopping Environment Is Crucial For Businesses...

Meena R, Chelaanithyashri p, Vijayasree c, Yamuna M
Vol 8, Issue 6 (June 2022) Professional Accounting

A STUDY ON CONSUMER PREFERENCE AND ATTITUDE ON COOKING BASED OIL WITH SPECIAL REFERENCE IN COIMBATORE CITY

Majority Of Indian Food Are Prepared Using Edible Oil Without Oil Preparing Food Is Impossible.oil Plays A Major Role In Cooking There Are Many Brands In Oil And Customer Preference Changes In Times. The Major Objectives Is To Find The Usag...

Dr. K. Prince Paul Anton, Prabakaran . M
Vol 7, Issue 5 (May 2021) Commerce

A STUDY ON CUSTOMER S TOWARDS KTM BIKES

Customer Satisfaction Is Defined As A Measurement That Determines How Happy Customers Are With A Company's Products, Services, And Capabilities. Customer Satisfaction Information, Including Surveys And Ratings, Can Help A Company Determine...

V.Harish, Dr. R.GunaSundari
Vol 6, Issue 2 (February 2020) MARKETING

A STUDY ON CONSUMER PREFERENCE AND PERCEPTION TOWARDS ORGANIC FOOD PRODUCTS IN KOTTAYAM DISTRICT

High Population Growth Is One Of The Major Problem Faced In Our Country. Production Of More Agriculture Food Product Is Needed To Meet The Demand Of The People. In One Side The Use Of Chemicals And Pesticides Increased The Productivity Of A...

Dr.Sujitha Annie Kurian

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