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A STUDY ON THE RELATIONSHIP BETWEEN VISUAL MERCHANDISING AND CUSTOMER BUYING DECISIONS ON ROYAL HYPERMARKET , OTTAPALAM
This Study Explores The Influence Of Visual Merchandising On Customer Buying Decisions At Royal Hyper Market. Visual Merchandising, Encompassing The Strategic Display Of Products, Lighting, Color Schemes, Signage, And Overall Store Layout,...
ROLE OF STORE LAYOUT IN VISUAL MERCHANDISING
Visual Merchandising Refers To Anything That Can Be Seen By The Customer Inside And Outside A Store, Including Displays, Decorations, Signs And Layout Of Space. The Purpose Of Visual Merchandizing Is To Display The Product In A Way That Is...