A Study On Factors Influencing Customer Preferences And Expectations In Service-based Industries

• Author(s):

  Dr. Kanagaraj.P | Ms.Jananisree.P

• Keywords:

  Customer Preferences, Service Expectations, Service Quality, Personalization, Digitalization, Brand Reputation, Customer Satisfaction, Consumer Behaviour, Pricing Strategies, Service-Based Industries

• Abstract:

  Customer Preferences And Expectations Play A Crucial Role In Shaping The Success Of Service-based Industries. This Study Explores The Key Factors Influencing Customer Choices, Including Service Quality, Digitalization, Personalization, Brand Reputation, P

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Other Details

• Paper id:

  IJSARTV11I3102803

• Published in:

  Volume: 11 Issue: 3 March 2025

• Publication Date:

  2025-03-14

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