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Papers tagged with "Consumer"
Buy Now Pay Later (BNPL) Adoption Among Youth In Kerala A Behavioural And Financial Perspective
Buy Now Pay Later (BNPL) Services Are Transforming Consumer Credit Behaviour, Particularly Among Youth. This Study Examines The Determinants Influencing BNPL Adoption Among Youth In Kerala And Evaluates Its Impact On Spending Behaviour. Usi...
A Comparative Study On Online And Offline Buying Behaviour
The Rapid Growth Of Digital Technology And E-commerce Platforms Has Significantly Changed The Buying Behavior Of Consumers. At The Same Time, Traditional Offline Shopping Continues To Remain Important Due To Personal Interaction, Product In...
A STUDY ON THE IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SKIN CARE PRODUCTS
The Rapid Growth Of Social Media Usage Has Significantly Transformed Marketing Practices, Particularly In The Skincare Industry. Platforms Such As Instagram, YouTube, And Facebook Have Become Powerful Channels For Product Promotion, Consume...
A STUDY ON THE EFFECTIVENESS OF REGIONAL LANGUAGE ADVERTISING IN DRIVING CONSUMER PURCHASE DECISIONS
In Today’s Highly Competitive And Dynamic Marketplace, Advertising Plays A Crucial Role In Influencing Consumer Awareness, Attitudes, And Purchase Decisions. With The Rapid Expansion Of Markets And Increasing Diversity In Consumer Profiles,...
An Analysis Of The Role Of Online Reviews In Online Shopping Decisions Among Students
This Study Investigates The Influence Of Online Reviews On Students’ Shopping Behavior, Focusing On How Digital Feedback Shapes Purchasing Decisions. By Examining Patterns In Student Engagement With Product Ratings, Comments, And Recommenda...
NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES
This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...
Curiosity To Comfort: Cultural Adaptation And Consumer Trust In KFC
This Research Investigates How Cultural Adaptation Influences Consumer Trust Toward KFC In India. While Initial Interactions With The Brand Are Largely Driven By Curiosity And Global Appeal, Sustained Acceptance Depends On Cultural Comfort...
Immersive Augmented Reality Automotive Showroom With Real-Time Consumer Behavioral Analytics
The Automobile Retail Industry Is In A Critical Phase Re- Garding The “usability Gap” In Its Digital Transformation. Mo- Bile Applications—while Essential For Modern Business—suffer Significantly From “Information Architecture” Flaws, Where...
Skin-Type Oriented Analysis Of Cosmetic Ingredients: A Review Of Methods, Limitations, And Emerging Consumer-Centric Approaches
The Need For Cosmetic Products Has Gone Up, So There's More Focus On Being Clear About What's In Them And Making Sure They're Safe. Many Products Say They Work For Different Skin Types, But People Usually Choose Them Based On Brand And Ads...
CUSTOMER PREFERENCES DECLINING SALES OF NUTRACEUTICAL PRODUCTS IN CHEMIST SHOPS – A CASE STUDY
Consumer Preferences Is Most Important For Fast Moving Consumer Goods Because Consumers Are Very Much Interesting In Price Sensitivity, Brand Loyalty, Convenience, Shopping Channels And Ethical Product Practices Based On Reviews, The Study...
The Influence Of Celebrity Endorsement On Luxury Brand Trust And Loyalty: An Empirical Investigation
This Study Investigates The Effect Of Celebrity Endorsement On Luxury Brand Trust And Loyalty Among Consumers. Drawing On Source Credibility Theory And Signaling Theory, The Research Examines How Celebrity Endorser Credibility (trustworthin...
Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust
In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...
The Gap Between Food Advertising And Actual Product Quality
In Today’s World, Food Advertisements Play A Big Role In Influencing What People Buy And Eat. Companies Often Use Attractive Pictures, Catchy Slogans, And Celebrity Endorsements To Make Their Products Look More Appealing And Healthy Than Th...
A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE GROCERY APPS (BLINKIT AND BIGBASKET) IN COIBATORE
This Study Explores The Grocery Shopping Behaviour And Preferences Of Consumers, Focusing On Factors Such As Frequency Of Shopping, Satisfaction With Product Quality, And Trust In Online Grocery Apps. The Findings Reveal That A Majority Of...
A COMPARATIVE STUDY ON DIGITAL VS TRADITIONAL ADVERTISEMENTS OF MOBILE PHONES
This Study Investigates The Comparative Effectiveness Of Traditional And Digital Advertising In Today’s Marketing Landscape. A Structured Survey Of 250 Participants From Varied Demographic Backgrounds Was Conducted To Analyze Advertising Co...