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Business Research

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Business Research

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Papers tagged with "Business Research"

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Vol 11, Issue 3 (March 2025) Management Studies

CONSUMER PSYCHOLOGY ON BUYING VARIOUS PRODUCTS

Consumer Psychology Is An Interdisciplinary Field Drawing From Various Disciplines Such As Social Psychology, Marketing, And Behavioural Economics To Deepen The Understanding Of Consumer Behaviour. Effective Marketing Strategies Hinge On A...

A. Pappu Rajan

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