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Papers tagged with "Consumer Behaviour"
A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE GROCERY APPS (BLINKIT AND BIGBASKET) IN COIBATORE
This Study Explores The Grocery Shopping Behaviour And Preferences Of Consumers, Focusing On Factors Such As Frequency Of Shopping, Satisfaction With Product Quality, And Trust In Online Grocery Apps. The Findings Reveal That A Majority Of...
A STUDY ON THE IMPACT OF DISCOUNTS AND OFFERS ON CONSUMER PURCHASING BEHAVIOUR
In Today’s Competitive Retail Landscape, Discounts And Promotional Offers Have Become Powerful Tools For Attracting And Retaining Customers. This Study Focuses On The Dress Shops Of Town Hall, Coimbatore, Where Vibrant Discount Boards And S...
Impact Of Influencer Marketing On Consumer Buying Behaviour: Evidence From Indian Millennials
Influencer Marketing Has Emerged As One Of The Most Dynamic Strategies In Digital Advertising, Reshaping Consumer-brand Interactions. With The Rise Of Social Media Platforms Such As Instagram, YouTube, And Facebook, Influencers Have Become...
HUMAN-AI COLLABORATION IN MARKETING DECISION- MAKING WITH SPECIAL REFERENCE TO BUSINESS LOCATED AT COIMBATORE CITY
This Study Explores The Role Of Artificial Intelligence (AI) In Marketing, With A Focus On Businesses In Coimbatore. AI Has Become A Transformative Tool That Enables Organizations To Analyse Consumer Data, Predict Buying Behaviour, Personal...
A STUDY ON INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISION FOR ELECTRONIC PRODUCTS OF SELECTED COMPANIES AT COIMBATORE CITY
Social Media Has Become A Powerful Force In Shaping Consumer Behavior, Particularly In The Electronics Industry. Platforms Like Facebook, Instagram, YouTube, And TikTok Influence How Consumers Discover, Evaluate, And Purchase Products. Busi...
A STUDY ON IMPACT OF AI ON CUSTOMER SATISFACTION IN ECOMMERCE WITH REFERENCE TO AMAZON
Artificial Intelligence (AI) Plays A Vital Role In Enhancing Customer Satisfaction In E-commerce, Particularly On Platforms Like Amazon. This Study Examines The Impact Of AI-driven Technologies Such As Personalized Recommendations, Chatbots...
A STUDY ON FACTORS INFLUENCING CUSTOMER PREFERENCES AND EXPECTATIONS IN SERVICE-BASED INDUSTRIES
Customer Preferences And Expectations Play A Crucial Role In Shaping The Success Of Service-based Industries. This Study Explores The Key Factors Influencing Customer Choices, Including Service Quality, Digitalization, Personalization, Bran...
A COMPARATIVE STUDY BETWEEN AMAZON & FLIP KART WITH SPECIAL REFERENCE TO COIMBATORE CITY
On-line Shopping Provides A Business Revolution. Many Companies Using Internet To Cutting Of Marketing Costs Which Results In The Reduction Of Price Of Their Products And Services And Stay Highly Competitive Markets. Consumer Behaviour Can...
CONSUMER BUYING BEHAVIOUR
In FMCG Sector There Has Been Severe Competition Between Multi-national Company, National And Local Players. Consumer Is The King Of Any Business. Understanding Consumer Needs And Wants Is Important And Foremost Task Of Any Marketers. Consu...
ROLE OF STORE LAYOUT IN APPAREL RETAILING
In India, Apparel Is One Of The Largest Retail Category And Is Expected To Lead The Organized Retail Sector In India In Future. The Increasing Purchasing Capacity And Awareness Of Fashion And Trend Has Resulted In Providing A Huge Market To...
CONSUMER BEHAVIOUR ANALYSIS USING DATA MINING
This Paper Reviews The Use And Need Of Additional Tools For Analyzing The Pattern Of Behaviour Shown By The Consumers Towards A Particular Product, Shop, Business Or Idea. It Is Achieved By The Consumer Behaviour Models. Consumer Behaviour...