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Papers tagged with "Consumer"

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Vol 12, Issue 9 (September 2026) Marketing

A STUDY ON EMERGING ONLINE GROCERY PLATFORMS: AN OVERVIEW OF OPPORTUNITIES AND CHALLENGES IN COIMBATORE CITY

Modern Technology Has Played A Vital Role In Transforming The Retail Industry, Resulting In The Emergence Of Online Grocery Platforms. These Platforms Provide Businesses And Consumers With Convenience, Market Access, Efficient Transactions,...

Meredith Chelsea R, Dr. W. Saranya

AgroNGO: A Machine Learning–Enabled Platform For Farm-to-Consumer Commerce And Sustainable Food Redistribution

A Major Challenge That The Agriculture Supply Chain Is Facing In India Is The Lack Of Technology. Fragmented With Large Losses In Food Post Harvest, Lowering Farmers' Income, Poor Food Availability For Low-income Groups. This Paper Outlines...

Pranav Ashokrao Agone, Anuj Rawat, Pratham Mangesh Patil, Om Ashok Jadhav, Prof.S.B.Nimbekar
Vol 12, Issue 6 (June 2026) Machine Learning

A Skin-Type Adaptive Ingredient Scoring Framework For Comparative Evaluation Of Cosmetic Products

The Need For Cosmetic Products Has Gone Up, So There's More Focus On Being Clear About What's In Them And Making Sure They're Safe. Many Products Say They Work For Different Skin Types, But People Usually Choose Them Based On Brand And Ads...

Rudresh Sharma, Prof. Pankaj Raghuwanshi
Vol 12, Issue 6 (June 2026) Marketing

A STUDY ON COMPETITIVE ADVANTAGE OF BRITANIA BISCUITS OVER SUN FEAST WITH REFERENCE TO VELL BISCUITS PVT LTD.,

This Paper Evaluates The Competitive Dynamics Of The Indian Biscuit Industry, Comparing The Market Leader, Britannia Industries, With Its Major Challenger, ITC Limited’s Sunfeast Brand. The Empirical Investigation Is Anchored In Vell Biscui...

PUNITHA P, PRADHAP B, Dr. N. Indumath
Vol 12, Issue 6 (June 2026) Information Technology

AI-Driven Price Prediction System For Direct Farmer-to- Market Consumer Agricultural Market

Farmers Who Sell Directly To Consumers Through Digital Platforms Often Have No Idea What Price To Charge For Their Produce. They Rely On Heuristic Judgment And Informal Market Signals, Or Whatever Their Neighbor Charged Last Week. This Leav...

Rahil Mulani, Muskan Bajaj, Vansh Gondane, Shubham Adkar, Vinayak Shinde
Vol 12, Issue 5 (May 2026) Marketing

A Study On Brand Image Of Vijay Dairy Farm Productions Private Limited With Special Reference To Trichy

Brand Image Greatly Affects Customer Buying Behavior And Helps Companies Build Trust And Loyalty In The Dairy Industry. This Study Focuses On The Brand Image Of Vijay Dairy And Farm Products (P) Ltd, Aiming To Identify Factors That Influenc...

M. Kalaivani, Dr. S. Senthil Kumar, Dr. S. Prakash
Vol 12, Issue 5 (May 2026) MARKETING

A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS MILKA WONDER CAKE BY NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED

The Purpose Of This Study Is To Examine The Customer Buying Behaviour Towards Milka Wonder Cake And Identify The Key Factors Influencing Consumers’ Purchasing Decisions. The Research Investigates Demographic Influences, Brand Perception, Ta...

M. Rithika, Dr. S. Senthil Kumar, Dr. S. Prakash
Vol 12, Issue 4 (April 2026) Food Technology

A Study On The Perception Of Plant-Based Protein Products Among Consumers : Survey-based Analysis

Nowadays, Plant-based Protein Products Are In Market Demand And Has Gained Attention Due To Their Nutritional Content, Health Improvements And Sustainability. With The Growing Demand For Plant-based Protein, Analyzing And Understanding Cons...

Samyuktha D, Sophiya R, Ezhil J, Aashika M L, Sindhu S
Vol 12, Issue 4 (April 2026) Management Studies

Impact Of Quick-Commerce (Blinkit, Zepto) On Urban Consumer Behaviour

This Study Investigates The Impact Of Quick-commerce Platforms — Specifically Blinkit And Zepto — On Urban Consumer Behavior In India. With The Rapid Proliferation Of Ultra-fast Delivery Services Promising Fulfilment Within 10 To 20 Minute...

Dr. R. Jayanthi, Deepthi Sree G, Dharunkumar B
Vol 12, Issue 4 (April 2026) Food Processing Technology

Traditional Grain-Based Foods In Contemporary Diets: A Study On Consumption Frequency

Traditional Grain-based Foods, Such As Rice, Wheat, Millets, Barley And Sorghum, Play A Crucial Role In Nutritional Security And Cultural Dietary Practices. Assessing The Frequency And Quantity Of Traditional Grain Consumption Across Demogr...

Aiswarya Madhavan, Alaina T B, JenittaF, Nandana T N, Sindhu S
Vol 12, Issue 4 (April 2026) Commerce

A Study On Consumer Preference For Brick -and -mortar Fashion Retail Brands In Coimbatore City

This Study Analyzes Consumer Preferences Towards Brick-and-mortar Fashion Retail Brands In Coimbatore City. It Focuses On Factors Influencing Buying Behavior Such As Quality, Price, Store Ambience, And Product Variety. A Descriptive Researc...

Madhumitha N, Dr.J.Princy
Vol 12, Issue 4 (April 2026) CSE

A Study On The Increasing Preference For Online Shopping Over In-Store Shopping

The Rapid Advancement Of Digital Technology And The Widespread Use Of The Internet Have Significantly Transformed Consumer Shopping Behavior. This Study Examines The Increasing Preference For Online Shopping Over Traditional In-store Shoppi...

Kanishkaa. G, MS. K.Kavitha
Vol 12, Issue 4 (April 2026) Commerce

Determinants Of The Attitude–Behavior Gap In Sustainable Consumption An Empirical Analysis Of Youth Consumers

Sustainable Consumption Has Gained Significant Importance In Recent Years, Particularly Among Youth Who Are Increasingly Aware Of Environmental Issues. However, A Noticeable Gap Exists Between Positive Attitudes Toward Sustainability And Ac...

Meghana M Raveendran
Vol 12, Issue 4 (April 2026) Algorithm Pricing In Digital Platforms

A Study On Algorithm-Based Pricing In Digital Platforms

Algorithm-based Pricing Is Increasingly Used By Digital Platforms To Set Prices Dynamically Based On Data, Demand, And User Behavior. This Study Examines How Such Pricing Mechanisms Operate And Their Impact On Consumers, Market Competition,...

Atchaya. S, Dr.M.D.Chinnu
Vol 12, Issue 4 (April 2026) Economics

A Study On Exploring Laws Governing E-Commerce And Fraud

E-Commerce Has Significantly Transformed As Global Commerce. As More People Shop Online, E-commerce Has Become A Huge Target For Scammers. While It’s Convenient To Buy Things With A Click, It Has Also Opened The Door To Problems Like Identi...

S. Sharunithi, Dr M D Chinnu, N. Dhanyalakshmi

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