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Papers tagged with "Brand Loyalty"
A STUDY OF CUSTOMER PREFERENCES IN LENSKART
The Indian Eyewear Retail Sector Has Witnessed Rapid Transformation Driven By Digital Innovation, Shifting Consumer Lifestyles, And The Emergence Of Omnichannel Retail Models. This Paper Investigates Customer Preferences In The Indian Eyewe...
A STUDY ON COMPETITIVE ADVANTAGE OF BRITANIA BISCUITS OVER SUN FEAST WITH REFERENCE TO VELL BISCUITS PVT LTD.,
This Paper Evaluates The Competitive Dynamics Of The Indian Biscuit Industry, Comparing The Market Leader, Britannia Industries, With Its Major Challenger, ITC Limited’s Sunfeast Brand. The Empirical Investigation Is Anchored In Vell Biscui...
NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES
This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...
The Influence Of Celebrity Endorsement On Luxury Brand Trust And Loyalty: An Empirical Investigation
This Study Investigates The Effect Of Celebrity Endorsement On Luxury Brand Trust And Loyalty Among Consumers. Drawing On Source Credibility Theory And Signaling Theory, The Research Examines How Celebrity Endorser Credibility (trustworthin...
Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust
In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...
CULTURAL ADAPTATION OF GLOBAL BRAND IN LOCAL MARKET (BRAND KFC)
This Artwork Explores The Journey Of A Global Brand Adapting Within A Local Culture, Focusing On KFC Asa Symbol Of Globalization. While The Brand Enters Diverse Markets With Its Strong Universal Identity, It Reshapes Itself According To Cul...
A STUDY ON THE CONSUMER BUYING BEHAVIOUR OF SMSRTPHONES
This Research Looks At How Consumers Purchase Smartphones, Examining The Factors That Influence These Purchases. The Smartphone Market Is Highly Dynamic, And Manufacturers Need To Understand What Consumers Want In Order To Remain Competitiv...
ROLE OF BRAND AWARENESS AND BRAND LOYALTY TOWARDS CONSUMER BUYING BEHAVIOUR IN LIC SARAVANAMPATTI COIMBATORE
This Study Examines The Impact Of Brand Awareness And Brand Loyalty On Consumer Buying Behaviour With Specific Reference To Life Insurance Corporation (LIC) In Saravanampatti, Coimbatore. It Aims To Understand How Familiarity With The LIC B...
BRAND LOYALTY AND CUSTOMER RETENTION IN THE INDIAN SMARTPHONE MARKET
In The Indian Smartphone Market, Brand Loyalty And Customer Retention Are Critical For Sustained Success. With Fierce Competition Among Numerous Brands, Understanding Factors Influencing Consumer Loyalty Is Essential. Moreover, The Impact O...
A STUDY ON BRAND LOYALTY OF DESHABHIMANI PUBLICATIONS, THRISSUR
Brand Loyalty In The Newspaper Industry Is A Pivotal Element That Ensures The Long-term Success And Sustainability Of Publications. This Study Explores The Factors That Contribute To Brand Loyalty Among Newspaper Readers, Emphasizing The Ro...
BRAND AWARENESS
The Current Study Attempted To Address The Role Of Brand Awareness And Importance Of Brand Awareness And Brand Loyalty And Importance Of Branding Of Any Product And Advantages Of Brand Awareness In The Market And Helps To Know The Importanc...