Reference

Digital Reference Services In Academic Libraries: Emerging Trends, Barriers And Future Directions

Reference Work Has Shifted From Academic Library Desks, To Email, Web Forms, Live Chat, Video, Text Messaging And Most Recently To AI Chatbots And Generative Systems. Those Channels Offer Assistance Not Just Outside Of Hours, But They Also...

A STUDY OF CUSTOMER PREFERENCES IN LENSKART

The Indian Eyewear Retail Sector Has Witnessed Rapid Transformation Driven By Digital Innovation, Shifting Consumer Lifestyles, And The Emergence Of Omnichannel Retail Models. This Paper Investigates Customer Preferences In The Indian Eyewe...

A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS MILKA WONDER CAKE BY NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED

The Purpose Of This Study Is To Examine The Customer Buying Behaviour Towards Milka Wonder Cake And Identify The Key Factors Influencing Consumers’ Purchasing Decisions. The Research Investigates Demographic Influences, Brand Perception, Ta...

A Study On Consumer Preference For Brick -and -mortar Fashion Retail Brands In Coimbatore City

This Study Analyzes Consumer Preferences Towards Brick-and-mortar Fashion Retail Brands In Coimbatore City. It Focuses On Factors Influencing Buying Behavior Such As Quality, Price, Store Ambience, And Product Variety. A Descriptive Researc...

A Comparative Study On Online And Offline Buying Behaviour

The Rapid Growth Of Digital Technology And E-commerce Platforms Has Significantly Changed The Buying Behavior Of Consumers. At The Same Time, Traditional Offline Shopping Continues To Remain Important Due To Personal Interaction, Product In...

Artificial Intelligence And The Transformation Of Academic Library Services

Academic Libraries Have Always Played A Vital Role In Supporting Education, Research, And The Spread Of Knowledge. With The Rapid Development Of Artificial Intelligence (AI), Libraries Now Have New Opportunities To Improve Their Services, O...

CUSTOMER PREFERENCES DECLINING SALES OF NUTRACEUTICAL PRODUCTS IN CHEMIST SHOPS – A CASE STUDY

Consumer Preferences Is Most Important For Fast Moving Consumer Goods Because Consumers Are Very Much Interesting In Price Sensitivity, Brand Loyalty, Convenience, Shopping Channels And Ethical Product Practices Based On Reviews, The Study...

A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE GROCERY APPS (BLINKIT AND BIGBASKET) IN COIBATORE

This Study Explores The Grocery Shopping Behaviour And Preferences Of Consumers, Focusing On Factors Such As Frequency Of Shopping, Satisfaction With Product Quality, And Trust In Online Grocery Apps. The Findings Reveal That A Majority Of...

A STUDY ON THE IMPACT OF DISCOUNTS AND OFFERS ON CONSUMER PURCHASING BEHAVIOUR

In Today’s Competitive Retail Landscape, Discounts And Promotional Offers Have Become Powerful Tools For Attracting And Retaining Customers. This Study Focuses On The Dress Shops Of Town Hall, Coimbatore, Where Vibrant Discount Boards And S...

Customer Satisfaction Customer Satisfaction In Green Cosmetics: A Study In Coimbatore City

In Recent Years, Consumer Preference Has Increasingly Shifted Toward Cosmetics That Are Both Safe For The Skin And Environmentally Sustainable. Referred To As Green Cosmetics, These Products Emphasize The Use Of Natural Ingredients And Adhe...

A Study On Customer Preference For Cosmetic Brands With Reference To Coimbatore City

The Project Work Is Entitled A " A STUDY ON CUSTOMER PREFERENCES FOR COSMETIC BRANDS WITH REFERENCE TO COIMBATORE CITY" With Special Reference To The Cosmetic Brands. The Primary Objective Of This Study Is To Measure And Analyse The Percept...

Perception And Preference Of Policy Holders Towards Insurance Products Offered By LIC Of India, Coimbatore.

Policyholder Satisfaction Significantly Impacts Customer Loyalty, Particularly In The Insurance Sector, Where Complex Products, Premium Rates, And Service Quality Widespread Industry Practices. This Study Investigates The Perception And Pre...

A STUDY ON FACTORS INFLUENCING CUSTOMER PREFERENCES AND EXPECTATIONS IN SERVICE-BASED INDUSTRIES

Customer Preferences And Expectations Play A Crucial Role In Shaping The Success Of Service-based Industries. This Study Explores The Key Factors Influencing Customer Choices, Including Service Quality, Digitalization, Personalization, Bran...

A STUDY ON BRAND AWARENESS AND PREFERENCE OF CONSUMER DURABLE GOODS AT LG

CONSUMER SATISFACTION OF BUYING ELECTRIC TWO WHEELERS IN COIMBATORE

The Sensation Of Freedom And Being One With The Nature Comes Only From Riding A Two Wheeler. Indian Streets Are Filled With Individuals Of All Age Group Riding Twowheelers. Electric Scooter Is A Type Of A Scooter That Contains An Electric B...