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Vol 11, Issue 9 (September 2025)
B.Com. With Professional Accounting
A STUDY ON THE IMPACT OF DISCOUNTS AND OFFERS ON CONSUMER PURCHASING BEHAVIOUR
In Today’s Competitive Retail Landscape, Discounts And Promotional Offers Have Become Powerful Tools For Attracting And Retaining Customers. This Study Focuses On The Dress Shops Of Town Hall, Coimbatore, Where Vibrant Discount Boards And S...
Sanjay.M, Dr. P. Pirakatheeswari