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Vol 11, Issue 4 (April 2025)
LIC Of India, Ganapathy, Coimbatore.
Perception And Preference Of Policy Holders Towards Insurance Products Offered By LIC Of India, Coimbatore.
Policyholder Satisfaction Significantly Impacts Customer Loyalty, Particularly In The Insurance Sector, Where Complex Products, Premium Rates, And Service Quality Widespread Industry Practices. This Study Investigates The Perception And Pre...
LIC Of India
Coimbatore
Policyholder Satisfaction Management
Organizational Support. Insurance Product Preference.
Dr. P . Kalaivani, R. Lochana