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Papers tagged with "Promotional Offers"
Vol 12, Issue 3 (March 2026)
Marketing
A Study On The Marketing Strategies Of Meesho With Special Reference To Consumer Perception In Coimbatore
The Rapid Growth Of E-commerce Has Transformed The Way Businesses Operate And Consumers Shop. Meesho, As A Leading Social Commerce Platform In India, Relies On Innovative Marketing Strategies To Attract Customers, Enhance Brand Visibility,...
Dr W Saranya, Mr.E Mahath Nivan
Vol 11, Issue 9 (September 2025)
B.Com. With Professional Accounting
A STUDY ON THE IMPACT OF DISCOUNTS AND OFFERS ON CONSUMER PURCHASING BEHAVIOUR
In Today’s Competitive Retail Landscape, Discounts And Promotional Offers Have Become Powerful Tools For Attracting And Retaining Customers. This Study Focuses On The Dress Shops Of Town Hall, Coimbatore, Where Vibrant Discount Boards And S...
Sanjay.M, Dr. P. Pirakatheeswari