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Customer Preference

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Customer Preference

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Papers tagged with "Customer Preference"

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Vol 12, Issue 6 (June 2026) HUMAN RESOURCES

A STUDY OF CUSTOMER PREFERENCES IN LENSKART

The Indian Eyewear Retail Sector Has Witnessed Rapid Transformation Driven By Digital Innovation, Shifting Consumer Lifestyles, And The Emergence Of Omnichannel Retail Models. This Paper Investigates Customer Preferences In The Indian Eyewe...

PAVITHRA V, Dharani A
Vol 12, Issue 4 (April 2026) Commerce

A Study On Consumer Preference For Brick -and -mortar Fashion Retail Brands In Coimbatore City

This Study Analyzes Consumer Preferences Towards Brick-and-mortar Fashion Retail Brands In Coimbatore City. It Focuses On Factors Influencing Buying Behavior Such As Quality, Price, Store Ambience, And Product Variety. A Descriptive Researc...

Madhumitha N, Dr.J.Princy
Vol 11, Issue 10 (October 2025) B.com Professional Accounting

A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE GROCERY APPS (BLINKIT AND BIGBASKET) IN COIBATORE

This Study Explores The Grocery Shopping Behaviour And Preferences Of Consumers, Focusing On Factors Such As Frequency Of Shopping, Satisfaction With Product Quality, And Trust In Online Grocery Apps. The Findings Reveal That A Majority Of...

Sudhan.A, Dr Jenifer Thangam
Vol 11, Issue 5 (May 2025) Commerce

A Study On Customer Preference For Cosmetic Brands With Reference To Coimbatore City

The Project Work Is Entitled A " A STUDY ON CUSTOMER PREFERENCES FOR COSMETIC BRANDS WITH REFERENCE TO COIMBATORE CITY" With Special Reference To The Cosmetic Brands. The Primary Objective Of This Study Is To Measure And Analyse The Percept...

Dr.K.S.Nirmal Kumar, Monisha Violet. J
Vol 11, Issue 3 (March 2025) Commerce

A STUDY ON FACTORS INFLUENCING CUSTOMER PREFERENCES AND EXPECTATIONS IN SERVICE-BASED INDUSTRIES

Customer Preferences And Expectations Play A Crucial Role In Shaping The Success Of Service-based Industries. This Study Explores The Key Factors Influencing Customer Choices, Including Service Quality, Digitalization, Personalization, Bran...

Dr. Kanagaraj.P, Ms.Jananisree.P

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