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Papers tagged with "Purchase Decision Factors"
Vol 12, Issue 5 (May 2026)
MARKETING
A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS MILKA WONDER CAKE BY NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED
The Purpose Of This Study Is To Examine The Customer Buying Behaviour Towards Milka Wonder Cake And Identify The Key Factors Influencing Consumers’ Purchasing Decisions. The Research Investigates Demographic Influences, Brand Perception, Ta...
Customer Buying Behaviour
Consumer Preferences
Purchase Decision Factors
Brand Perception
Pricing And Promotion
M. Rithika, Dr. S. Senthil Kumar, Dr. S. Prakash