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ISSN: 2395-1052 • IF: 7.883
ISSN: 2395-1052 | Impact Factor:IF: 7.883 | International Peer-Reviewed Open Access Journal
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Papers tagged with "Reference"

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Vol 10, Issue 7 (July 2024) Commerce

BRAND PREFERENCE ON WOMEN COSMETICS WITH REFERENCE TO COIMBATORE CITY

Brand Preference Can Be Considered An Indicator Of The Effectiveness Of The Company’s Marketing Strategies, Customer Loyalty, And Heterogeneity Of Consumer Choices. Preference, In Marketing Signifies Desirability Or Selection Of An Alternat...

Dr. B. Gunasekaran, P Abithaa
Vol 10, Issue 6 (June 2024) Management Studies

A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF HARITHAM FOODS PVT LTD , WITH SPECIAL REFERENCE TO THRISSUR DISTRICT

The Study Title “A Study On Brand Awareness And Brand Preference Of Haritham Foods Products, With Special Reference To Thrissur District .The Study's Primary Goal Is To Understand That The Customers Are Awared With Haritham Or Not. Descript...

Mr. Deepak . S, Mr. Srinivasan .M.B
Vol 10, Issue 5 (May 2024) Management Studies (MBA)

INSIDE THE MINDS OF COIMBATORE CONSUMERS: DECIPHERING BRAND APPEAL AND PREFERENCE

Understanding Consumer Behavior And Preferences Is Crucial For Businesses Aiming To Thrive In Competitive Markets. This Study Delves Into The Psyche Of Coimbatore Consumers, Unraveling The Intricacies Of Brand Appeal And Preference Within T...

Dr. N.Balachandran, Dr.T.Vetrivel
Vol 10, Issue 5 (May 2024) MBA

A STUDY ON CONSUMER PREFERENCE TOWARDS ONLINE PURCHASE OVER TRADITIONAL PURCHASE

This Study Investigates Consumer Preferences Towards Online Purchase Compared To Traditional Purchase Methods. With The Rapid Growth Of E-commerce, Understanding Consumer Behavior In The Online Shopping Environment Is Crucial For Businesses...

Meena R, Chelaanithyashri p, Vijayasree c, Yamuna M

OUTFIT SUGGESTING WEBSITE

This Research Paper Investigates The Effectiveness Of Outfit Suggesting Websites In Enhancing Fashion Engagement And User Satisfaction. With The Proliferation Of Online Shopping And The Increasing Demand For Personalized Recommendations, Ou...

Mrs Daze Thomas, Dr P Sumathi, Mr V Jayavelu

NLP APPROACH TO SENTIMENT ANALYSIS: A MACHINE LEARNING APPROACH FOR ANALYSING TWEETS

Sentiment Analysis A Technique Or Method That Is Commonly Used To Analyse The Sentiment Or Emotions Of People. This Is A Method That Is Applicable To All Occasions And This Is Also Applicable To The Global Pandemic Of The New Coronavirus (C...

Dr.P.Sumathi, Dr.T.R.Lekhaa | R.Swathiramya, Karthik A | Nivash S, Mukilesh Kumar S | Nithyasri R
Vol 10, Issue 5 (May 2024) Computer Applications

Keyword Extraction Based on Semantic Similarity using Wildcard

Xtracting Keywords Is An Effective Approach For Distilling The Main Content Of A Text. However, Swiftly Extracting Useful Information From Numerous Documents Poses A Challenge. This Paper Introduces A Novel Algorithm For Keyword Extract...

Vishal D, Dr V J Chakaravarthy, Dr. N.Jayashri
Vol 10, Issue 4 (April 2024) Computer Science And Engineering

RECOMMENDATIONS FOR MUSIC BASED ON FACIAL MICRO EXPRESSIONS

FER2013 Dataset, Achieving A Recognition Rate Of 62.1%. Following Expression Identification, A Content-based Music Recommendation Algorithm Extracts Song Feature Vectors, With Music Suggestions Generated Using A Cosine Similarity Algorithm....

Dr.G.Uma Maheshwari, K. Sri Ragavi, J. Susanna
Vol 10, Issue 3 (March 2024) Commerce With Professional Accounting

A STUDY ON CONSUMER PREFERENCE FOR WATER PURIFICATION SYSTEM WITH SPECIAL REFERENCE TO COIMBATORE CITY

The Aim Of This Study Is To Ascertain Customer Preferences In Coimbatore Regarding Water Purifying Systems. An Organized Collection Of Questions Was Used For Surveying 122 Members Of The Study Population. According To The Results, The Prima...

Reshma.M, Mr. R. Arunprakash
Vol 9, Issue 9 (September 2023) Marketing

A study on reference group of influence affecting the choosing the education institutions.

This Research Explores The Significant Influence Of Reference Groups On The Decision-making Process Of Individuals When Selecting Educational Institutions. Reference Groups, Including Family, Friends, Peers, And Media, Play A Vital Role In...

Dr.S. Renugadevi, Ganesan. R
Vol 9, Issue 9 (September 2023) Commerce

A COMPARATIVE STUDY ON BRAND PREFERENCES FOR CONSUMER ELECTRONIC GOODS IN COIMBATORE CITY

This Study Examines Brand Preferences For Consumer Electronics In Coimbatore, Revealing Samsung As The Top Choice, And Audio Systems As Favored Products. Consumer Demographics, Education, And Gender Impact Preferences And E-commerce Usage....

Dr. S.S. Muruganandam, Dharmaraj. C
Vol 8, Issue 6 (June 2022) Professional Accounting

A STUDY ON CONSUMER PREFERENCE AND ATTITUDE ON COOKING BASED OIL WITH SPECIAL REFERENCE IN COIMBATORE CITY

Majority Of Indian Food Are Prepared Using Edible Oil Without Oil Preparing Food Is Impossible.oil Plays A Major Role In Cooking There Are Many Brands In Oil And Customer Preference Changes In Times. The Major Objectives Is To Find The Usag...

Dr. K. Prince Paul Anton, Prabakaran . M
Vol 8, Issue 6 (June 2022) Professional Accounting

A STUDY ON CUSTOMERS' SATISFACTION TOWARDS GOOGLE PAY WITH SPECIAL REFERENCE TOWARDS GOOGLE PAY

In Present World, Smartphone Has Become An Important In One’s Life.People Who Hate To Go Out And Stand In Queue For Their Works Can Current Use Their Mobile Phone For Payment By Using Operation Installed Within Phone.There Are Several Mobil...

Dr.A.Helda Mary, R.Srinath
Vol 8, Issue 6 (June 2022) Professional Accounting

A STUDY ON CONSUMERS' BEHAVIOUR ON APPLE PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Technology Plays A Major Role These Days. The Best Kind Of Technology Is The Development Of Information And Knowledge And Technology Has Several Effects It Helps In Development Of The Many Advanced Economies In Today’s Global Economy.Techno...

Dr A. Helda Mary, Sathiyaprakash.T
Vol 8, Issue 5 (May 2022) Commerce

CONSUMER AWARENESS AND PREFERENCE ON SOLAR PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Energy Is One Of The Major Input For The Growth Of The Economy. Energy Is The Life Of The Entire Population Of The Country. The Main Objective Of The Study Is To Find The Factors That Influence People To Buy Solar Products. Well-structured...

Dr. K. Prince Paul Antony, KrithiK.KS

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