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Vol 12, Issue 1 (January 2026)
Marketing
CUSTOMER PREFERENCES DECLINING SALES OF NUTRACEUTICAL PRODUCTS IN CHEMIST SHOPS – A CASE STUDY
Consumer Preferences Is Most Important For Fast Moving Consumer Goods Because Consumers Are Very Much Interesting In Price Sensitivity, Brand Loyalty, Convenience, Shopping Channels And Ethical Product Practices Based On Reviews, The Study...
A. PAPPU RAJAN