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Impact Of Quick-Commerce (Blinkit, Zepto) On Urban Consumer Behaviour
This Study Investigates The Impact Of Quick-commerce Platforms — Specifically Blinkit And Zepto — On Urban Consumer Behavior In India. With The Rapid Proliferation Of Ultra-fast Delivery Services Promising Fulfilment Within 10 To 20 Minute...
A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE GROCERY APPS (BLINKIT AND BIGBASKET) IN COIBATORE
This Study Explores The Grocery Shopping Behaviour And Preferences Of Consumers, Focusing On Factors Such As Frequency Of Shopping, Satisfaction With Product Quality, And Trust In Online Grocery Apps. The Findings Reveal That A Majority Of...