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Papers tagged with "Sustainable Consumption"
Vol 12, Issue 4 (April 2026)
Commerce
Determinants Of The Attitude–Behavior Gap In Sustainable Consumption An Empirical Analysis Of Youth Consumers
Sustainable Consumption Has Gained Significant Importance In Recent Years, Particularly Among Youth Who Are Increasingly Aware Of Environmental Issues. However, A Noticeable Gap Exists Between Positive Attitudes Toward Sustainability And Ac...
Sustainable Consumption
Attitude–Behavior Gap
Youth Consumers
Green Purchasing Behavior
Price Sensitivity
Meghana M Raveendran
Vol 11, Issue 7 (July 2025)
Commerce In Computer Applications
Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector
The Growing Environmental Concerns And Increasing Awareness Among Consumers Have Compelled Retailers To Adopt Green Marketing Practices As A Strategic Approach To Influence Purchase Behavior. This Study Examines The Impact Of Green Marketin...
Dr. D. John Prabakaran