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Fmcg Supply Chain

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Fmcg Supply Chain

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Papers tagged with "Fmcg Supply Chain"

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Vol 12, Issue 6 (June 2026) Marketing

A STUDY ON COMPETITIVE ADVANTAGE OF BRITANIA BISCUITS OVER SUN FEAST WITH REFERENCE TO VELL BISCUITS PVT LTD.,

This Paper Evaluates The Competitive Dynamics Of The Indian Biscuit Industry, Comparing The Market Leader, Britannia Industries, With Its Major Challenger, ITC Limited’s Sunfeast Brand. The Empirical Investigation Is Anchored In Vell Biscui...

Brand Loyalty Competitive Advantage Consumer Satisfaction Contract Manufacturing FMCG Supply Chain
PUNITHA P, PRADHAP B, Dr. N. Indumath

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