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Brand Switching

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Brand Switching

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Papers tagged with "Brand Switching"

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Vol 12, Issue 4 (April 2026) Management Studies

Impact Of Quick-Commerce (Blinkit, Zepto) On Urban Consumer Behaviour

This Study Investigates The Impact Of Quick-commerce Platforms — Specifically Blinkit And Zepto — On Urban Consumer Behavior In India. With The Rapid Proliferation Of Ultra-fast Delivery Services Promising Fulfilment Within 10 To 20 Minute...

Quick-Commerce Consumer Behavior Impulse Buying Brand Switching Urban Consumers
Dr. R. Jayanthi, Deepthi Sree G, Dharunkumar B

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