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Vol 12, Issue 9 (September 2026)
Marketing
A STUDY ON EMERGING ONLINE GROCERY PLATFORMS: AN OVERVIEW OF OPPORTUNITIES AND CHALLENGES IN COIMBATORE CITY
Modern Technology Has Played A Vital Role In Transforming The Retail Industry, Resulting In The Emergence Of Online Grocery Platforms. These Platforms Provide Businesses And Consumers With Convenience, Market Access, Efficient Transactions,...
Online Grocery Platforms
Online Marketplaces
Digital Commerce
Consumer Adoption
Business Opportunities
Meredith Chelsea R, Dr. W. Saranya