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Author(s):

Kanishkaa. G | MS. K.Kavitha
Keywords:

Online Shopping, Consumer Behavior, E-commerce, In-store Shopping, Convenience, Trust, Perceived Risk
Abstract:
The Rapid Advancement Of Digital Technology And The Widespread Use Of The Internet Have Significantly Transformed Consumer Shopping Behavior. This Study Examines The Increasing Preference For Online Shopping Over Traditional In-store Shopping. It Focuses On Key Factors Such As Convenience, Trust, Perceived Risk, And Lifestyle Changes Influencing Consumer Decisions. The Research Also Compares Customer Experiences Across Both Shopping Modes And Identifies Reasons For The Decline In In-store Shopping. Using Statistical Tools Such As Percentage Analysis, Correlation, Regression, ANOVA, And Chi-square Tests, The Study Provides Insights Into Evolving Consumer Preferences In The Digital Retail Environment.