Impact Factor
Publish Your Paper
Submit your research manuscript for fast peer review and publication.
Submit PaperPapers tagged with "Influence"
DRUG AND ALCOHOL USE AMONG YOUTH: A GROWING PUBLIC HEALTH CONCERN
Alcohol And Tobacco Use Is A Problem Among Young People Nowadays. It Is Happening Everywhere Not In One Place And India Is No Exception. Many Students Are Drinking Alcohol Using Tobacco And Sometimes Other Substances Too. There Are Reasons...
Impact Of Social Media On Investor Behaviour In The Share Market In Ramanathapuram District
The Rapid Growth Of Digital Technology Has Transformed The Way Individuals Participate In The Share Market. Social Media Platforms, Including YouTube, Twitter, And Telegram, Have Emerged As Important Sources Of Financial Information And Inv...
A STUDY ON THE EFFECTIVENESS OF REGIONAL LANGUAGE ADVERTISING IN DRIVING CONSUMER PURCHASE DECISIONS
In Today’s Highly Competitive And Dynamic Marketplace, Advertising Plays A Crucial Role In Influencing Consumer Awareness, Attitudes, And Purchase Decisions. With The Rapid Expansion Of Markets And Increasing Diversity In Consumer Profiles,...
A Study On The Marketing Strategies Of Meesho With Special Reference To Consumer Perception In Coimbatore
The Rapid Growth Of E-commerce Has Transformed The Way Businesses Operate And Consumers Shop. Meesho, As A Leading Social Commerce Platform In India, Relies On Innovative Marketing Strategies To Attract Customers, Enhance Brand Visibility,...
NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES
This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...
Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust
In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...
INDEPENDENCE AND INDIAN ARCHITECTURE
Style Of Many Styles Can Be Defined As Indian Architectural Style. A Nation With Multiple Varieties Is Beautifully Structured With Its Very Own Architectural Style. Though In India Pre-independence Era Was Under Influence Of British, Portug...
Impact Of Influencer Marketing On Consumer Buying Behaviour: Evidence From Indian Millennials
Influencer Marketing Has Emerged As One Of The Most Dynamic Strategies In Digital Advertising, Reshaping Consumer-brand Interactions. With The Rise Of Social Media Platforms Such As Instagram, YouTube, And Facebook, Influencers Have Become...
ICONIC INDIAN ARCHITECTURAL STRUCTURES AND THEIR INFLUENCE ON MODERN DESIGN
India's Iconic Architectural Structures, Such As Etc. The Taj Mahal, Sanchi Stupa (Reference Image On 1st Page), Brihadeeswara Temple, Qutub Minar, Fatehpur Sikri, And The Stepwells Of Gujarat Etc. Have Had A Profound Influence On Modern In...
IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOR
This Literature Review Examines The Influence Of In- Fluencer Marketing On Consumer Behavior Through Various Empir- Ical And Meta-analyses On Influencer Marketing. Influencers Affect Consumer Attitudes And Purchase Intentions Positively Bec...
The Impact Of Social Media Advertising On Consumer Purchasing Decisions: A Focus On Appeal Strategies In The Coimbatore District, Tamil Nadu
This Research Examines How Social Media Advertising Affects Consumer Purchasing Decisions In Coimbatore District, Tamil Nadu, Focusing On Various Appeal Strategies Including Emotional, Rational, And Social Appeals. It Underscores The Signif...
EFFECTIVENESS OF INFLUENCER MARKETING ON CUSTOMER RETENTION:A STUDY AT HEDGE FINANCE LTD,KOCHI.
The Exponential Growth Of Digital Media Has Tremendously Reshaped Marketing Dynamics Across Sectors, Including Financial Services. Among The New Trends, Influencer Marketing Has Attracted Significant Attention As A Strategy To Foster Trust...
A STUDY ON INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISION FOR ELECTRONIC PRODUCTS OF SELECTED COMPANIES AT COIMBATORE CITY
Social Media Has Become A Powerful Force In Shaping Consumer Behavior, Particularly In The Electronics Industry. Platforms Like Facebook, Instagram, YouTube, And TikTok Influence How Consumers Discover, Evaluate, And Purchase Products. Busi...
The Role of Traditional Media In Shaping Voter Opinion In Rural India
This Paper Examines The Role Of Traditional Media, Such As Print, Radio, And Television, In Shaping Voter Opinion In Rural India. Despite The Rise Of Digital Media, Traditional Media Continues To Be A Key Source Of Information For Rural...
A STUDY ON CUSTOMER SATISFACTION TOWARDS POST OFFICE SAVINGS SCHEMES WITH SPECIFIC REFERENCE TO KRISHNAGIRI HEAD POST OFFICE
In The Recent Years, There Is More Competition In The World, Because Cost Of Living Is Very High. At The Time, Each And Every One Should Save Small Parts Of Money For Future Needs. Indian Post Has Played A Vital Role To Connect The Whole Co...