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Influence

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Influence

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Papers tagged with "Influence"

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Vol 12, Issue 6 (June 2026) Information Technology

DRUG AND ALCOHOL USE AMONG YOUTH: A GROWING PUBLIC HEALTH CONCERN

Alcohol And Tobacco Use Is A Problem Among Young People Nowadays. It Is Happening Everywhere Not In One Place And India Is No Exception. Many Students Are Drinking Alcohol Using Tobacco And Sometimes Other Substances Too. There Are Reasons...

Balaji Uplanchwar, Sneha Shetfale, Aditi Biradar, Anish Jadhav, Paurnima Kawalekar
Vol 12, Issue 3 (March 2026) Commerce

Impact Of Social Media On Investor Behaviour In The Share Market In Ramanathapuram District

The Rapid Growth Of Digital Technology Has Transformed The Way Individuals Participate In The Share Market. Social Media Platforms, Including YouTube, Twitter, And Telegram, Have Emerged As Important Sources Of Financial Information And Inv...

Mrs S. Maria Melka
Vol 12, Issue 3 (March 2026) B. Com Business Process Services

A STUDY ON THE EFFECTIVENESS OF REGIONAL LANGUAGE ADVERTISING IN DRIVING CONSUMER PURCHASE DECISIONS

In Today’s Highly Competitive And Dynamic Marketplace, Advertising Plays A Crucial Role In Influencing Consumer Awareness, Attitudes, And Purchase Decisions. With The Rapid Expansion Of Markets And Increasing Diversity In Consumer Profiles,...

Mrs. R. Janani, Ms. R. Rupa Sri
Vol 12, Issue 3 (March 2026) Marketing

A Study On The Marketing Strategies Of Meesho With Special Reference To Consumer Perception In Coimbatore

The Rapid Growth Of E-commerce Has Transformed The Way Businesses Operate And Consumers Shop. Meesho, As A Leading Social Commerce Platform In India, Relies On Innovative Marketing Strategies To Attract Customers, Enhance Brand Visibility,...

Dr W Saranya, Mr.E Mahath Nivan
Vol 12, Issue 3 (March 2026) MARKETING

NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES

This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...

Dr.Vadivel M, S.Sowmiya
Vol 11, Issue 11 (November 2025) Marketing

Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust

In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...

Viraj Kumbhar, Kaveri Shankadarwar, Aditya Kotkar, Raj Thakur
Vol 11, Issue 11 (November 2025) ARCHITECTURE

INDEPENDENCE AND INDIAN ARCHITECTURE

Style Of Many Styles Can Be Defined As Indian Architectural Style. A Nation With Multiple Varieties Is Beautifully Structured With Its Very Own Architectural Style. Though In India Pre-independence Era Was Under Influence Of British, Portug...

AR. Kishori Anil Kulkarni
Vol 11, Issue 9 (September 2025) MARKETING

Impact Of Influencer Marketing On Consumer Buying Behaviour: Evidence From Indian Millennials

Influencer Marketing Has Emerged As One Of The Most Dynamic Strategies In Digital Advertising, Reshaping Consumer-brand Interactions. With The Rise Of Social Media Platforms Such As Instagram, YouTube, And Facebook, Influencers Have Become...

Dr P Pirakatheeswari, Mr S Alahappan
Vol 11, Issue 7 (July 2025) ARCHITRCTURE

ICONIC INDIAN ARCHITECTURAL STRUCTURES AND THEIR INFLUENCE ON MODERN DESIGN

India's Iconic Architectural Structures, Such As Etc. The Taj Mahal, Sanchi Stupa (Reference Image On 1st Page), Brihadeeswara Temple, Qutub Minar, Fatehpur Sikri, And The Stepwells Of Gujarat Etc. Have Had A Profound Influence On Modern In...

Somil Bhandari, Er Vikas Mathu
Vol 11, Issue 6 (June 2025) Marketing

IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOR

This Literature Review Examines The Influence Of In- Fluencer Marketing On Consumer Behavior Through Various Empir- Ical And Meta-analyses On Influencer Marketing. Influencers Affect Consumer Attitudes And Purchase Intentions Positively Bec...

Sneha K, Dr. M. Vijayakumar
Vol 11, Issue 4 (April 2025) Social Media Advertising

The Impact Of Social Media Advertising On Consumer Purchasing Decisions: A Focus On Appeal Strategies In The Coimbatore District, Tamil Nadu

This Research Examines How Social Media Advertising Affects Consumer Purchasing Decisions In Coimbatore District, Tamil Nadu, Focusing On Various Appeal Strategies Including Emotional, Rational, And Social Appeals. It Underscores The Signif...

Madhubharathi. S, Dr. S Thirumal
Vol 11, Issue 4 (April 2025) MARKETING MANAGEMENT

EFFECTIVENESS OF INFLUENCER MARKETING ON CUSTOMER RETENTION:A STUDY AT HEDGE FINANCE LTD,KOCHI.

The Exponential Growth Of Digital Media Has Tremendously Reshaped Marketing Dynamics Across Sectors, Including Financial Services. Among The New Trends, Influencer Marketing Has Attracted Significant Attention As A Strategy To Foster Trust...

Ms. Swethak, Dr.K.V.S. Raj
Vol 11, Issue 4 (April 2025) COMMERCE

A STUDY ON INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISION FOR ELECTRONIC PRODUCTS OF SELECTED COMPANIES AT COIMBATORE CITY

Social Media Has Become A Powerful Force In Shaping Consumer Behavior, Particularly In The Electronics Industry. Platforms Like Facebook, Instagram, YouTube, And TikTok Influence How Consumers Discover, Evaluate, And Purchase Products. Busi...

Dr. A.R. Kanagaraj, Mr. CS Cheran
Vol 11, Issue 1 (January 2025) M. A. (Political Science)

The Role of Traditional Media In Shaping Voter Opinion In Rural India

This Paper Examines The Role Of Traditional Media, Such As Print, Radio, And Television, In Shaping Voter Opinion In Rural India. Despite The Rise Of Digital Media, Traditional Media Continues To Be A Key Source Of Information For Rural...

Mr. Suraj Madan
Vol 10, Issue 2 (February 2024) Commerce

A STUDY ON CUSTOMER SATISFACTION TOWARDS POST OFFICE SAVINGS SCHEMES WITH SPECIFIC REFERENCE TO KRISHNAGIRI HEAD POST OFFICE

In The Recent Years, There Is More Competition In The World, Because Cost Of Living Is Very High. At The Time, Each And Every One Should Save Small Parts Of Money For Future Needs. Indian Post Has Played A Vital Role To Connect The Whole Co...

T.Sangeetha, Dr.B. Subatra

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