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Millennials

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Millennials

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Papers tagged with "Millennials"

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Vol 12, Issue 4 (April 2026) Commerce

A STUDY ON THE EMERGING PREFERENCE TOWARDS DINKY LIFESTYLE AMONG MILLENNIALS IN COIMBATORE CITY

This Study Examines The Growing Trend Of Dual Income, No Kids Yet (DINKY) Households Among Millennials In Coimbatore City, Focusing On The Factors Influencing Their Decision To Delay Parenthood And Its Impact On Financial And Lifestyle Choi...

DINKY Lifestyle Millennials Financial Behaviour Parenthood Perceptions Lifestyle Choices
Ms. G. Nivedha, Dr. G.R. Dheekshana
Vol 11, Issue 9 (September 2025) MARKETING

Impact Of Influencer Marketing On Consumer Buying Behaviour: Evidence From Indian Millennials

Influencer Marketing Has Emerged As One Of The Most Dynamic Strategies In Digital Advertising, Reshaping Consumer-brand Interactions. With The Rise Of Social Media Platforms Such As Instagram, YouTube, And Facebook, Influencers Have Become...

Influencer Marketing Consumer Behaviour Social Media Brand Trust Millennials
Dr P Pirakatheeswari, Mr S Alahappan

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