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Brand Attitude

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Brand Attitude

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Papers tagged with "Brand Attitude"

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Vol 11, Issue 6 (June 2025) Marketing

IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOR

This Literature Review Examines The Influence Of In- Fluencer Marketing On Consumer Behavior Through Various Empir- Ical And Meta-analyses On Influencer Marketing. Influencers Affect Consumer Attitudes And Purchase Intentions Positively Bec...

Influencer Marketing Consumer Buying Behav- Ior Purchase Intention Brand Attitude.
Sneha K, Dr. M. Vijayakumar

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