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Vol 12, Issue 3 (March 2026)
B. Com Business Process Services
A STUDY ON THE EFFECTIVENESS OF REGIONAL LANGUAGE ADVERTISING IN DRIVING CONSUMER PURCHASE DECISIONS
In Today’s Highly Competitive And Dynamic Marketplace, Advertising Plays A Crucial Role In Influencing Consumer Awareness, Attitudes, And Purchase Decisions. With The Rapid Expansion Of Markets And Increasing Diversity In Consumer Profiles,...
Mrs. R. Janani, Ms. R. Rupa Sri