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ROLE OF BRAND AWARENESS AND BRAND LOYALTY TOWARDS CONSUMER BUYING BEHAVIOUR IN LIC SARAVANAMPATTI COIMBATORE
This Study Examines The Impact Of Brand Awareness And Brand Loyalty On Consumer Buying Behaviour With Specific Reference To Life Insurance Corporation (LIC) In Saravanampatti, Coimbatore. It Aims To Understand How Familiarity With The LIC B...
CUSTOMER RETENTION STRATEGIES FOR B2B SOFTWARE FIRMS WITH SPECIAL REFERENCE TO CYDEZ TECHNOLOGIES, KOCHI
This Project Investigates Customer Retention Strategies For B2B Software Firms, With A Special Focus On Cydez Technology. As Acquiring New Customers Becomes Increasingly Expensive And Time-consuming, Retaining Existing Clients Has Become A...