Research Topic

Customer Engagement

2 Publications Matching this Keyword

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Customer Engagement

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Papers tagged with "Customer Engagement"

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Vol 11, Issue 4 (April 2025) BRAND AWARENESS

ROLE OF BRAND AWARENESS AND BRAND LOYALTY TOWARDS CONSUMER BUYING BEHAVIOUR IN LIC SARAVANAMPATTI COIMBATORE

This Study Examines The Impact Of Brand Awareness And Brand Loyalty On Consumer Buying Behaviour With Specific Reference To Life Insurance Corporation (LIC) In Saravanampatti, Coimbatore. It Aims To Understand How Familiarity With The LIC B...

GOKUL RAMAN V, Dr. Kalaivani P
Vol 11, Issue 4 (April 2025) Management Studies

CUSTOMER RETENTION STRATEGIES FOR B2B SOFTWARE FIRMS WITH SPECIAL REFERENCE TO CYDEZ TECHNOLOGIES, KOCHI

This Project Investigates Customer Retention Strategies For B2B Software Firms, With A Special Focus On Cydez Technology. As Acquiring New Customers Becomes Increasingly Expensive And Time-consuming, Retaining Existing Clients Has Become A...

Ms Durga C, Mr. Srinivas M B

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