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Papers tagged with "Brand Competitiveness"
Vol 11, Issue 9 (September 2025)
Marketing
A Study On Pricing Strategy Of Vodafone Idea(VI)
In The Highly Competitive Indian Telecom Industry, Pricing Plays A Pivotal Role In Shaping Consumer Choices And Market Positioning. This Study Focuses On Vodafone Idea (VI), A Brand That Has Witnessed Significant Challenges And Transitions...
Affordability
Brand Competitiveness
Consumer Perception
Customer Satisfaction
Indian Telecom Industry
Dr.Vadivel M, S.Sowmiya